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Consumer and Market Insights: Syrups and Spreads Market in Austria

  • February 2016
  • -
  • GlobalData
  • -
  • 58 pages

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Summary
Austrian Syrups and Spreads market will register higher growth in value terms during 2015-2020 compared to 2010-2015. Syrups is the leading value category while, Jams, Jellies and Preserves is forecast to register fastest growth during 2015-2020. D'Arbo, Nutella and Inzersdorfer are the leading brands in the market.

Key Findings
- Steady economic growth and high disposable income will strive demand for the Syrups and Spreads market in Austria

- Older consumers accounts to one third of the Syrups consumption

- Hypermarkets and Supermarkets is the leading distribution channel which accounts for 62.2% share in 2015, in the Austrian Syrups and Spreads market.

- Glass is the most used packaging material accounting to 61.0% share in the Syrups and Spreads market in Austria.

Synopsis
Canadean's Consumer and Market Insights report on the Syrups and Spreads market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Jams, Jellies and Preserves, Molasses, Soap, Savory Spreads, Sweet Spreads with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal, flexible packaging and others; container data for: Jar, Bottles, Tub, Can - Food and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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Related Market Segments :

Spreads
Jam
Sweet Spreads

ref:plp2016

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