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  3. > Consumer and Market Insights: Syrups and Spreads Market in Hungary

Summary
Strong economic growth along with the presence of a large young working population is driving the demand for consumer packaged goods in Hungary. Jams, Jellies and Preserves is the leading category in value terms while the Molasses category is forecast to register the fastest growth during 2015-2020. The demand for private label Syrups and Spreads products is growing at a faster pace than brands in Hungary.

Key Findings
- The Syrups and Spreads market in Hungary will register higher growth both in value and volume terms during 2015-2019 compared to 2010-2015

- The Molasses category will register the fastest growth at a CAGR of 2.3% during 2015-2019

- Hypermarkets and Supermarkets is the leading distribution channel in the Hungarian Syrups and Spreads market

- Private label products account for significant share in the Syrups and Spreads market in Hungary.

Synopsis
Canadean's Consumer and Market Insights report on the Syrups and Spreads market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Syrups, Molasses, Sweet Spreads, Jams, Jellies and Preserves and Savory Spreads with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: jar, tub, bottle and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents

Consumer and Market Insights: Syrups and Spreads Market in Hungary
Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
• Value and volume analysis for the Hungarian Syrups and Spreads market
• Historic and forecast consumption in the Hungarian Syrups and Spreads market
• Category volume consumption analysis by gender, age, education and urbanization
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in the Hungarian Food market
• Leading distribution channels (value terms) in the Hungarian Syrups and Spreads market
• Leading distribution channels (value terms) by category

Packaging
• Syrups and Spreads market by type of packaging material/container (in volume terms)
• Syrups and Spreads market by type of packaging closure (in volume terms)
• Syrups and Spreads market by type of packaging, forecast(in volume terms)

Brand and Private Label Share
• Penetration of private label by categories in the Hungarian Syrups and Spreads market
• Private label growth (in value terms) compared to national brands
• Market share of leading brands (in value terms) by category

Innovation examples
• New products launched in the Hungarian Syrups and Spreads market

Appendix
• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Methodology
• About Canadean

List of Tables
Table 1: Market value analysis in HUF and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to HUF
Table 4: Average prices (HUF and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Category volume consumption by age, gender, education and urbanisation,2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Food, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis - key packaging material, type, closure, 2015
Figure 10: Growth in key packaging material, type, closure, 2015-2020
Figure 11: Private label penetration by categories, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Brand share analysis by categories, 2015

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