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Summary
The Syrups and Spreads market is forecast to register moderate growth during 2015-2020, which will be primarily driven by the Syrups category. Syrups and Spreads products that facilitate out-of-home consumption will be increasingly preferred by Malaysian consumers while value will also remain an important consideration.

Key Findings
- Of the five categories analyzed, Syrups will be the fastest growing value category, registering a CAGR of 4.0% during 2015-2020

- Savory Spreads witnessed higher preference amongst urban population base

- Convenience Stores is the leading distribution channel accounting for nearly half of the overall Syrups and Spreads distribution

- The Syrups and Spreads market in the country is competitive and is led by players such as Astaguna Wisesa and Ferrero SpA

- Wellbeing and Bargain Hunting are the major trends that are driving growth for Syrups and Spreads products consumption

- Health conscious and environmental conscious are the factors that drive growth for organic products in Indonesian Syrups and Spreads market

Synopsis
Canadean's Consumer and Market Insights report on the Syrups and Spreads market in Indonesia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2015-2020

- Category coverage: Value and growth analysis for Syrups, Molasses, Sweet Spreads, Jams, Jellies and Preserves and Savory Spreads, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Jar, Tub, Can-Food and others

- Consumer level trends: Top four consumer trends which influence Spirits consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Syrups and Spreads Market in Indonesia
Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
• Value and volume analysis for the Indonesian Syrups and Spreads market
• Historic and forecast consumption in the Indonesian Syrups and Spreads market
• Category volume consumption analysis by gender, age, education and urbanization
• Degree of trade up/down in the Indonesian Syrups and Spreads market
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in the Indonesian Food market
• Leading distribution channels (value terms) in the Indonesian Syrups and Spreads market
• Leading distribution channels (value terms) by category

Packaging
• Syrups and Spreads market by type of packaging material/container (in volume terms)
• Syrups and Spreads market by type of packaging closure/outer (in volume terms)
• Syrups and Spreads market by type of packaging, forecast(in volume terms)

Brand and Private Label Share
• Penetration of private label by categories in the Indonesian Syrups and Spreads market
• Private label growth (in value terms) compared to national brands
• Market share of leading brands (in value terms) by category

Consumer trend analysis
• Canadean's consumer trend framework and explanation of the Mega-trends
• For key trends in the Indonesian Syrups and Spreads market
• How the trend is influencing consumption in the Indonesian Syrups and Spreads market
• How to target the trend in the Indonesian Syrups and Spreads market
• How the trend will evolve in the Indonesian Syrups and Spreads market
• Key target demographic and the rate and which the trend will evolve
• Key drivers in the market that will increasingly influence consumption

Innovation examples
• New products launched in the Indonesian Syrups and Spreads market

Appendix
• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Explanation of Sub-trends
• Methodology
• About Canadean

List of Tables
Table 1: Market value analysis in IDR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to IDR
Table 4: Average prices (IDR and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Category volume consumption by age, gender, education and urbanisation,2015
Figure 4: Consumers purchase behavior - Trading up/down, 2015
Figure 5: Market volume share analysis by categories, 2015
Figure 6: Growth analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Food, 2011-2014
Figure 9: Leading distribution channels by category, 2015
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 11: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 12: Private label penetration by categories, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Brand share analysis by categories, 2015

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ref:plp2016

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