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Consumer and Market Insights: Syrups and Spreads Market in Thailand

  • February 2016
  • -
  • GlobalData
  • -
  • 78 pages

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Summary
Thailand has a large young and middle aged population. People in the 20-59 years age group accounted for more than half of the total population in 2015. The awareness in this section of the populace has increased due to the increased exposure and urbanization. Further, the demand for artisanal products is set to grow in Thailand as Thai consumers associate handmade products manufactured using local ingredients with being fresh and of superior quality and taste. Jams, Jellies and Preserves is the leading value category whereas the Syrups category is forecast to register the fastest growth rate.

Key Findings
- Of the five categories analyzed, Syrups will be the fastest growing value category, registering a CAGR of 10.0% during 2015-2020.

- Kids accounts for more than one-fourth of Jams, Jellies and Preserves consumption

- The use of Shrink Wrap will grow at a higher rate than other outer types during 2015-2020

- The Syrups and Spreads market in Thailand is highly competitive and is led by players such as Unilever Plc and the Hershey Company

- Consumers are opting for novel Syrups and Spreads products offering new flavors and tastes

- Jams and Jellies packaged in easy-to-use formats will attract convenience-seeking consumers in Thailand

Synopsis
Canadean's Consumer and Market Insights report on the Syrups and Spreads market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2015-2020

- Category coverage: Value and growth analysis for Syrups, Molasses, Sweet Spreads, Jams, Jellies and Preserves and Savory Spreads, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Jar, Tub, Can-Food and others

- Consumer level trends: Top four consumer trends which influence Spirits consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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Related Market Segments :

Spreads
Jam
Sweet Spreads
Sugar

ref:plp2016

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