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Summary
Sweet Spreads is the leading value category, accounting for two-thirds of the Syrups and Spreads market in 2015. Molasses, which is the smallest value category, is forecast to register the fastest growth during 2015-2020. Turkey is a largely urbanized country with urbanization increasing at a rate of 1.97% per annum. Urban dwellers in the country lead very busy lifestyles and therefore the demand for Syrups and Spreads products packaged in convenient formats that enable on-the-go consumption, will be high.

Key Findings
- The Turkish Syrups and Spreads market will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

- Among all the Syrups and Spreads categories, the Molasses category will register the fastest growth at a CAGR of 4.5% during 2015-2020.

- Value and On-The -Go are the major trends that are driving the Turkish Syrups and Spreads market.

- Demand for locally-made products will increase in the Turkish Syrups and Spreads market.

- Hypermarkets and Supermarkets is the leading distribution channel in the Turkish Syrups and Spreads market.

- Jar is the most commonly used container type in the Syrups and Spreads market in Turkey.

Synopsis
Canadean's Consumer and Market Insights report on the Syrups and Spreads market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Syrups, Molasses, Sweet Spreads, Jams, Jellies and Preserves and Savory Spreads with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, flexible packaging and others; container data for: Jar, Bottle, Tube, Bag/Sachet and others

- Consumer level trends: Top four consumer trends, which influence Syrups and Spreads products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Syrups and Spreads market in Turkey
Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
• Value and volume analysis for Turkish Syrups and Spreads market
• Historic and forecast consumption in Turkish Syrups and Spreads market
• Category volume consumption analysis by gender, age, education and urbanization
• Degree of trade up/down in Turkish Syrups and Spreads market
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in Turkish Food market
• Leading distribution channels (value terms) in the Turkish Syrups and Spreads market
• Leading distribution channels ((value terms) by category

Packaging
• Syrups and Spreads market by type of packaging material/container (in volume terms)
• Syrups and Spreads market by type of packaging closure/outer (in volume terms)
• Syrups and Spreads market by type of packaging, forecast(in volume terms)

Brand Share
• Market share of leading brands (in value terms) by category

Consumer trend analysis
• Canadean's consumer trend framework and explanation of the Mega-trends
• For key trends in the Turkish Syrups and Spreads market
• How the trend is influencing consumption in the Turkish Syrups and Spreads market
• How to target the trend in the Turkish Syrups and Spreads market
• How the trend will evolve in the Turkish Syrups and Spreads market
• Key target demographic and the rate and which the trend will evolve
• Key drivers in the market that will increasingly influence consumption

Innovation examples
• New products launched in Turkish Syrups and Spreads market

Appendix
• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Explanation of sub-trends
• Methodology
• About Canadean

List of Tables
Table 1: Market value analysis in TRY and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to TRY
Table 4: Average prices (TRY and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Category volume consumption by age, gender, education and urbanisation,2015
Figure 4: Consumers purchase behavior - Trading up/down, 2015
Figure 5: Market volume share analysis by categories, 2015
Figure 6: Growth analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Food, 2011-2014
Figure 9: Leading distribution channels by category, 2015
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 11: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 12: Brand share analysis by categories, 2015

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