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Smart Packaging: Can it really revolutionize the consumer packaged goods industry?

  • December 2014
  • 30 pages
  • MarketLine
Report ID: 3662114


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Smart packaging does more than simply contain and protect a product; it offers benefits beyond that, such as quality assurance and product information. The former is typically provided by so-called 'active packaging', while the latter is often the result of 'intelligent packaging.'

Features and benefits

* Explains what smart packaging is and provides working examples.
* Analyzes a range of smart packaging applications.
* Looks at the benefits provided by both active and intelligent packaging.
* Examines the issues currently hindering the growth and adoption of smart packaging technologies.


Smart packaging not only takes many different forms but also has many different applications. It can be used to enhance or maintain product quality throughout the supply chain, to build and differentiate brands, and to offer consumers a greater level of convenience.
Poor quality leads to poor reputation, which in turn leads to falling sales. Manufacturers and retailers will therefore employ any technology and techniques that help them to enhance or maintain product integrity and smart packaging can help them steal a march on their competitors by improving the offer to the consumer.
With so many benefits it is reasonable to question why smart packaging is not mainstream. Consumers remain skeptical, partly as a result of poor education and information from manufacturers, and the cost of using such packaging remains, in many cases, prohibitively high. This has led to a slowing in the development of new smart packaging solutions.

Your key questions answered

* What is smart packaging?
* What benefits does smart packaging offer over conventional packaging?
* Why is smart packaging still not mainstream?

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