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  4. > Smart Packaging: Can it really revolutionize the consumer packaged goods industry?

Introduction

Smart packaging does more than simply contain and protect a product; it offers benefits beyond that, such as quality assurance and product information. The former is typically provided by so-called 'active packaging', while the latter is often the result of 'intelligent packaging.'

Features and benefits

* Explains what smart packaging is and provides working examples.
* Analyzes a range of smart packaging applications.
* Looks at the benefits provided by both active and intelligent packaging.
* Examines the issues currently hindering the growth and adoption of smart packaging technologies.

Highlights

Smart packaging not only takes many different forms but also has many different applications. It can be used to enhance or maintain product quality throughout the supply chain, to build and differentiate brands, and to offer consumers a greater level of convenience.
Poor quality leads to poor reputation, which in turn leads to falling sales. Manufacturers and retailers will therefore employ any technology and techniques that help them to enhance or maintain product integrity and smart packaging can help them steal a march on their competitors by improving the offer to the consumer.
With so many benefits it is reasonable to question why smart packaging is not mainstream. Consumers remain skeptical, partly as a result of poor education and information from manufacturers, and the cost of using such packaging remains, in many cases, prohibitively high. This has led to a slowing in the development of new smart packaging solutions.

Your key questions answered

* What is smart packaging?
* What benefits does smart packaging offer over conventional packaging?
* Why is smart packaging still not mainstream?

Table Of Contents

Smart Packaging: Can it really revolutionize the consumer packaged goods industry?
OVERVIEW
Catalyst
Summary
SMART PACKAGING PROVIDES ADDITIONAL BENEFITS OVER TRADITIONAL PACKAGING
Active packaging uses active systems to ensure product integrity
Desiccants or 'moisture scavengers' remove unwanted moisture
Oxygen scavengers extract oxygen that can harm the product
Odor absorbers ensure products' smells do not deter consumers
Controlled temperature packaging ensures optimum conditions at point of use
Intelligent packaging
Thermochromic inks convey information about a product's temperature
Quick response (QR) codes give consumers access to product information
RFID technology offers practical benefits but potential not maximized
SMART PACKAGING ENHANCES AND MAINTAINS PRODUCT INTEGRITY
Tetra Pak invests heavily in smart packaging, develops smart milk carton
Food safety legislation creates smart packaging opportunities
SMART PACKAGING IMPROVES MONITORING ACROSS SUPPLY CHAIN
Keep-it smart labels accurately predict shelf-life
Effective inventory management can improve customer service and lower prices
Active RFID tags can reduce food waste
SMART PACKAGING HELPS COMPANIES DIFFERENTIATE THEIR BRANDS
Pizza Hut used thermochromic ink to communicate temperature information
Thermochromic ink has been used to good effect in brand building and differentiating
New printing techniques add stand-out appeal in pubs and bars
SMART PACKAGING AS A CONVENIENCE TOOL
Changing lifestyles create niche products and packaging
HIGH COSTS AND LACK OF KNOWLEDGE PREVENT MAINSTREAM ADAPTATION OF SMART PACKAGING
Consumers remain unconvinced about benefits
Consumers exhibit high level of environmental concern
Contradiction where avoidable waste is concerned
Consumers value privacy
Consumer perception more important than reality
Manufacturers failed to educate consumers about benefits
Users often do not understand the technology
Manufacturers need to push the benefits proactively
Ineffective use of technology causes skepticism
High costs hamper extensive rollout of smart packaging
Poor marketing compounds high costs
Abandoned smart packaging projects are numerous
Companies need to look at the bigger picture
UWI labels offer signs of encouragement
CONCLUSIONS
Smart packaging still not ready to revolutionize CPG
APPENDIX
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