1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends

4G in Brazil: Too much too soon?

  • December 2014
  • 26 pages
  • MarketLine
Report ID: 3662116


Table of Contents

Search Inside


The Brazilian mobile telecom market has long been thought of as a major growth opportunity, and the market is dominated by multinational telcos looking to leverage its potential. However, the outcome of a September 2014 spectrum auction, the second of its kind for 4G LTE allocation, was disappointing for the Brazilian government and one major market player, Oi S.A. (Oi), did not even participate.

Features and benefits

* Outlines the history of 4G mobile services in Brazil.
* Assesses the process and results of the disappointing 700 MHz spectrum auction in Brazil.
* Analyzes competitive aspects of the Brazilian telecoms industry.
* Examines Oi's position in the industry and explores the factors behind its decision to opt out of the 700 MHz auction.


The way for telcos to offer 4G services in Brazil was paved in July 2012, when the country's telecoms regulator, Anatel, held a successful auction for the 2.5 GHz spectrum band – a frequency intended for the transmission of 4G LTE signal. The four major mobile network operators (MNOs) all made successful bids during the auction.
Although 4G subscribers are growing in Brazil, significant opportunity remains in the 3G segment, which is still growing strongly and is set to become the dominant technology in the Brazilian telecom market, lessening the importance of 4G in the near term.
Oi's official reasons for not participating in the 700 MHz auction include its intention to continue to invest in its existing mobile and fixed line infrastructure to improve coverage and customer satisfaction, as well as concentrate on its role as a leading multi-play telecom company.

Your key questions answered

* How has the Brazilian 4G market and infrastructure developed since licenses were first granted in 2012?
* Why did the September 2014 700 MHz spectrum auction fall short of expectations?
* In which sectors do the leading Brazilian telcos hold the strongest competitive position?
* How might a trend towards consolidation in the industry have influenced Oi's decision to not take part in the 700 MHz spectrum auction?

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Mobile services in Sub-Saharan Africa: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • February 2017
  • by Analysys Mason

"Demand for mobile content services and operators' bundled offers are driving smartphone take-up and will push the smartphone share of handsets up to 39.8% in 2021." The convenience of mobile Internet ...

Western Europe telecoms market: interim forecast update (16 countries) 2016–2021

  • $ 7999
  • Industry report
  • February 2017
  • by Analysys Mason

"Telecoms retail revenue decline in Western Europe will be slower than in previous years, falling at a CAGR of –0.5% between 2016 and 2021." Slower revenue decline in Western Europe is a result of increasing ...

Middle East and North Africa telecoms market: interim forecast update 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

This report provides: - an interim update of our 5-year forecast of more than 175 mobile and fixed KPIs for the Middle East and North Africa, as a whole and for 12 key countries, which was previously published ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.