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  3. > Chipotle vs. McDonald%s - Chipotle puts the "fast" in fast-casual, McDonald%s flounders

Introduction

A November 2014 press releases revealed an erosion of McDonald's' results across most of its divisions, a stark contrast with one of its former companies, Chipotle. Chipotle has outperformed not only McDonald's in recent years, but also the economy. This case study analyzes the two company's financial performances and business practices, as well as the fast casual restaurant sector.

Features and benefits

* Provides an analysis and assessment of McDonald's' and Chipotle's financial results, comparing how the two have performed in recent years.
* Looks at the differing business practices of McDonald's and Chipotle and how they impact their profit margins.
* Provides insight into the difference between the quick service and fast casual restaurant sectors.

Highlights

Despite Chipotle's growth outperforming McDonald's for revenues, net income and restaurant openings, McDonald's profit margins remain almost twice those of Chipotle. To improve profit margins while maintaining its social values, Chipotle focuses on developing its staff and increasing throughput, avoiding franchising and cheap processed ingredients.

Your key questions answered

* How is McDonald's performing in the wake of competition from the fast casual restaurant sector?
* How has Chipotle achieved its success?
* How is Chipotle consolidating its success?
* What are fast casual restaurants?

Table Of Contents

Chipotle vs. McDonald%s - Chipotle puts the "fast" in fast-casual, McDonald%s flounders
OVERVIEW
Catalyst
Summary
CHIPOTLE'S RISE AND THE MCDONALD'S EFFECT
Chipotle's humble beginnings
The McDonald's and Chipotle relationship
McDonald's cashes in
WHAT IS CHIPOTLE AND WHY CAN FAST FOOD CHAINS NOT IMITATE IT?
The difference between fast casual and fast food
The Chipotle aesthetic, and the McDonald's imitation
The healthy fast food dilemma
FAST GROWTH FOR CHIPOTLE, MCDONALD'S BEING LEFT BEHIND?
Financials reveal McDonald's' and Chipotle's places in the business life cycle
Chipotle's growth not restricted to physical locations
McDonald's' profit margins reign supreme, Chipotle's continue to grow
Is Chipotle disenfranchised with franchising?
CHIPOTLE FOCUSES ON SPEED, MCDONALD'S STRIVES TO REMAIN RELEVANT
Chipotle strives to become the fastest of the fast
McDonald's continues to struggle
CONCLUSIONS
Chipotle's performance suggests that McDonald's made a major mistake
APPENDIX
Sources
Further Reading
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