1. Market Research
  2. > Food
  3. > Packaged Food
  4. > Frozen Food Market Trends
  5. > Milking a cash cow in India: The push for premium ice cream in a developing economy

Introduction

As a non-essential luxury item, ice cream is not a product that might be expected to have a large market in a developing economy. However, as the Indian economy continues to grow, this is likely to change. Global average spend per capita in 2014 is expected to be $27 per person per annum, compared to $0.02 in India. There is therefore huge room for growth in the Indian ice cream market.

Features and benefits

* Provides a review of the ice cream industry and draws out the strengths of the major US brands - Ben & Jerry's and Haagen Dazs.
* Looks at the current state of the Indian economy and how it is developing to expand its middle class and thereby increase disposable incomes.
* Analyzes the development of the Amul dairy cooperative and the ice cream industry in India.
* Provides an estimate how far the ice cream market in India can expand in the long term and looks at how limited the barriers are to market expansion.

Highlights

Major US brands, including Ben & Jerry’s, Haagen Dazs and Dreyer’s Edy’s, all began as local artisanal ice creams and became popular enough to be acquired by large multinational food producers (Unilever, General Mills and Nestle respectively).
India is a country of great inequality. Despite being home to 100 billionaires (making India 6th position in the world) and 14,800 multi-millionaires (8th position in the world), the country's performance on human development indicators is at the opposite end of the scale.
The Gujarat based dairy cooperative that markets the very successful Amul ice cream brand has had rapidly increasing levels of turnover in recent years, moving from less than $500m in 1995 to nearly $3.5bn in 2014.

Your key questions answered

* How has the ice cream market evolved and what are the key factors involved in a successful ice cream business?
* Is there room for growth in the Indian ice cream market, particularly in relation to premium ice cream? If so, which companies stand to benefit?
* How much of a role does marketing play in developing brand prestige in the ice cream industry?

Table Of Contents

Milking a cash cow in India: The push for premium ice cream in a developing economy
OVERVIEW
Catalyst
Summary
THE ICE CREAM MARKET IN CONTEXT
The history of ice cream has an eccentric flavor
The major US brands add a little extra ingredient to help sales - counter culture or high-end luxury
Ben and Jerry's takes advantage of its counter-cultural status
Haagen Dazs associates itself with high-end luxury to great success
Air, water and milk + marketing = luxury, expensive and delicious, indulgent life moment
THE ICE CREAM MARKET IN INDIA
Great economic disparities in India are beginning to be solved
The extraordinary success of Amul indicates enormous market potential
No sign of melting for Indian ice creams with super-premium and domestic brands on the rise
HOW FAR CAN THE MARKET GO IN INDIA?
Manufacturing and logistical issues have been overcome
Hypothetical potential for growth is high
CONCLUSIONS
The appetite for ice cream in India is strong
APPENDIX
Sources
Further Reading
Ask the analyst
About MarketLine
Disclaimer

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global Ice Cream Market - Growth, Trends, and Forecasts (2016 - 2021)

Global Ice Cream Market - Growth, Trends, and Forecasts (2016 - 2021)

  • $ 4250
  • Industry report
  • October 2016
  • by Mordor Intelligence LLP

Market Insights The global ice cream market is expected to reach USD 87 billion by 2021, growing at a CAGR of 4.8%.  The rise in income along with an increase in demand for sweet dishes drives the growth ...

Global Soft Ice Cream Machine Market Research Report 2016

Global Soft Ice Cream Machine Market Research Report 2016

  • $ 2850
  • Industry report
  • December 2016
  • by 9Dimen Research

2016 Global Soft Ice Cream Machine Industry Report is a professional and in-depth research report on the world's major regional market conditions of the Soft Ice Cream Machine industry, focusing on the ...

Northern Europe: ice cream market

Northern Europe: ice cream market

  • $ 1979
  • Industry report
  • November 2016
  • by Williams&Marshall Strategy

This report presents a strategic analysis of the ice cream market in Northern Europe and a forecast for its development in the medium term. It provides a comprehensive overview of the market, its dynamics, ...

Southern Europe: Ice Cream Market

November 2016 $ 1979

Europe: Ice Cream Market

November 2016 $ 1979

Baltic Countries: Ice Cream Market

November 2016 $ 1979

Western Europe: Ice Cream Market

November 2016 $ 1979

Balkan Countries: Ice Cream Market

November 2016 $ 1979

Southeast Europe: Ice Cream Market

November 2016 $ 1979

Download Unlimited Documents from Trusted Public Sources

Ice Cream Markets

  • December 2016
  • Ice Cream  

    Frozen Yogurt  

    Dessert  

View report >

Ice Cream Markets in the Netherlands - Forecast

  • October 2016
    2 pages
  • Ice Cream  

    Chocolate  

  • Netherlands  

    United States  

View report >

The future of the Pollution Control Industry in the US

  • September 2016
    4 pages
  • Pollution Contr...  

    Ice Cream  

  • United States  

    North America  

View report >

Related Market Segments :

Ice Cream

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.