1. Market Research
  2. > Food
  3. > Processed Food
  4. > Cereal Products Market Trends

Gluten-free foods: Riding a wave of celebrity endorsement and consumer health-consciousness

  • April 2015
  • 25 pages
  • MarketLine
Report ID: 3662160

Summary

Table of Contents

Search Inside

Introduction

Sales of gluten-free foods have been strong in recent years, and this strength is only partially explained by the increasing numbers of gluten tolerant consumers buying gluten-free products. This case study looks examines why consumers are avoiding gluten, how the trend is part of the larger move towards greater health consciousness, and what kind of companies are present in the market.

Features and benefits

* This case study examines the gluten-free food market and the reasons behind its growth.
* It looks at why non-medical gluten-free consumption is increasingly popular, and at the increased healthfulness of society as a whole.
* Finally, the case study examines how some companies, including supermarket Wegmans and multinational General Mills, have entered this market.

Highlights

Large multinationals may find it difficult to enter this market, which is currently dominated by small, independent and, often, local players. Strict regulation is a prohibitive factor, as many multinationals will manufacture gluten-containing products in close proximity. Developing gluten-free products can also be costly and time-intensive.
Boulder Brands has made a number of savvy acquisitions in recent years. In 2011 it paid $66.3m for Glutino, a gluten-free bakery operation. A year later, it spent double that acquiring Udi's, also a gluten-free baking operation. Both companies had sales growth of 50% in 2013.
One study, conducted at Canada’s Dalhousie Medical School, found that gluten free products cost an average of $1.71 per unit, compared to $0.61 for regular products. This means that gluten-free products were an eye-watering 242% more expensive than regular products.

Your key questions answered

* Why has the gluten-free market grown so rapidly in recent years?
* Can large corporations successfully enter the gluten-free market?

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Global Baking Mixes (Bakery & Cereals) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Baking Mixes (Bakery & Cereals) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Baking Mixes (Bakery & Cereals) Market - Outlook to 2020: Market Size, Growth ...

Global Bread & Rolls (Bakery & Cereals) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Bread & Rolls (Bakery & Cereals) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Bread & Rolls (Bakery & Cereals) Market - Outlook to 2020: Market Size, Growth ...

Bread & Rolls (Bakery & Cereals) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 11995
  • Industry report
  • March 2017
  • by GlobalData

Bread & Rolls (Bakery & Cereals) Market in Europe - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Bread & Rolls (Bakery & Cereals) Market in Europe - Outlook to 2020: Market Size, ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.