1. Market Research
  2. > Internet Business
  3. > E-Commerce Market Trends
  4. > Changing consumer behavior in the UK: The rise of the smart consumer

Introduction

Consumer behavior in the UK has altered significantly. Consumers have become increasingly confident, shrewd, and more difficult to please, as evidenced by rising complaints and lower customer satisfaction levels. What's more, the concept that people can bring about change through the way in which they spend has developed into a situation where the consumer holds an increasingly powerful position.

Features and benefits

* Looks at changes in consumer law and how this has impacted the retail market.
* Assesses how digitilization has brought about a change in consumer trends and demands.
* Details how the recession has led to a lasting shift in consumer behavior.

Highlights

Consumer laws have been directed towards the rights and safety of consumers and placed more responsibility on businesses to ensure that consumer needs are taken into account. The increasing shift in emphasis towards the rights of consumers has led to a growing confidence among shoppers that they can challenge businesses and bring about change.
Digitalization has resulted in consumers having access to unlimited information. The accompanying rise in social media, review sites, and comparison sites has meant that consumers are no longer isolated and can rely on each other for information. Such changes have led to the consumer becoming increasingly powerful in the retail market.
Recession led to a rise in unemployment and squeeze on incomes and a tough environment in the UK. The effect of this has been a noticeable shift in consumer behavior as shoppers have become increasingly shrewd in their purchases and make an increased effort to find the cheapest option.

Your key questions answered

* How have changes in consumer law altered the status of consumers?
* What changes in consumer behavior have been brought about by digitilization?
* How are retailers responding to these changes?
* How has the recession shifted consumer behavior in the UK?

Table Of Contents

Changing consumer behavior in the UK: The rise of the smart consumer
OVERVIEW
Catalyst
Summary
UK LAW CHANGES HAVE INCREASED CONSUMER CONFIDENCE
Consumer status improved through law changes
Government departments established to protect consumers
Products sold in the UK are required to meet certain standards
Emphasis on consumer rights means consumers now expect more
DIGITALIZATION HAS CHANGED THE WAY CONSUMERS SHOP
Internet and smart technology has become increasingly prolific
Consumers are increasingly using e-commerce
Digitalization has ended the one-way flow of information
TOUGH ECONOMIC CONDITIONS HAVE GIVEN RISE TO A SMART CONSUMER
Recession created tough conditions for consumers
Consumers have become more frugal
CONCLUSIONS
Increased power for consumers means increased accountability for businesses
Consumer spending is important to economic recovery
APPENDIX
Sources
Further Reading
Ask the analyst
About MarketLine
Disclaimer

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers
Global Online Retailing, 2015-2020; Market Dynamics, Online Trends and Competitive Landscape

Global Online Retailing, 2015-2020; Market Dynamics, Online Trends and Competitive Landscape

  • $ 7995
  • Industry report
  • August 2016
  • by Verdict Retail

Summary The “Global Online Retailing, 2015-2020” report, published by Verdict Retail, provides analysis of the current and forecast market data of retail sales in different category groups in the online ...

The Next Frontier of Growth—Women as Corporate Customers

The Next Frontier of Growth—Women as Corporate Customers

  • $ 7000
  • Industry report
  • August 2016
  • by Frost & Sullivan

What this Means for Business and Economies There have been significant, positive shifts in the approach to women’s roles in society around the world. More women are now moving to leadership positions, ...

Analysis of Southeast Asian eCommerce Market

Analysis of Southeast Asian eCommerce Market

  • $ 4950
  • Industry report
  • August 2016
  • by Frost & Sullivan

A $25-billion Market Opportunity in 2020 This research service provides an overview of the eCommerce market in Southeast Asia and also reviews recent trends. It showcases Southeast Asia as one of the fastest ...


Download Unlimited Documents from Trusted Public Sources

E-Commerce Markets in Australia

  • December 2016
    3 pages
  • E-Commerce  

  • Australia  

    Oceania  

    United States  

View report >

E-Commerce Markets in China

  • December 2016
    12 pages
  • E-Commerce  

  • China  

    United States  

    Asia  

View report >

Retail Markets in the UK and the US - Forecast

  • December 2016
    23 pages
  • Retail  

    Retail Sales  

    E-Commerce  

  • United Kingdom  

    United States  

View report >

ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.