Table of Contents
Global sales of cigarettes reached 5,067.9 billion pieces in 2014. The global trend in volume terms is, contrary to the market value, in decline. This pattern was first recorded in 2004 when the market fell into decline by 0.01%.
Features and benefits
* This case study looks at the cigarettes market and how it is being impacted by a sudden switch to alternative products like e-cigarettes.
* This case study describes the Big Tobacco companies' long term strategies to maintain revenues and maximize profit
Recent years have seen a downward trend in the number of smokers and legally sold cigarettes and tobacco recorded in the global cigarette market.
In order to maximize profits, Big Tobacco companies are increasingly investing in Asia-Pacific and African countries
Your key questions answered
* What are the current trends in the cigarettes market?
* What are the current innovations in the cigarettes market?
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