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Introduction

Global sales of cigarettes reached 5,067.9 billion pieces in 2014. The global trend in volume terms is, contrary to the market value, in decline. This pattern was first recorded in 2004 when the market fell into decline by 0.01%.

Features and benefits

* This case study looks at the cigarettes market and how it is being impacted by a sudden switch to alternative products like e-cigarettes.
* This case study describes the Big Tobacco companies' long term strategies to maintain revenues and maximize profit

Highlights

Recent years have seen a downward trend in the number of smokers and legally sold cigarettes and tobacco recorded in the global cigarette market.
In order to maximize profits, Big Tobacco companies are increasingly investing in Asia-Pacific and African countries

Your key questions answered

* What are the current trends in the cigarettes market?
* What are the current innovations in the cigarettes market?

Table Of Contents

Cigarette Market: Growing despite fewer number of smokers
OVERVIEW
Catalyst
Summary
CIGARETTES MARKET IS GROWING DESPITE LOWER SALES
Asia-Pacific the biggest cigarettes consumer base
Prices are increasing
Cigarettes market declines in volume terms
Tax - the biggest factor influencing the market
About six million people die due to smoking annually.
Legislation produces mixed results
Black market is growing in strength but tobacco companies and state are losing
CIGARETTE ALTERNATIVES MARKET GROWS
E-cigarette market gnaws away traditional cigarettes market.
Nicotine inhalators perceived as aid for smoking quitters
Tobacco products heaters promise better flavor
SIMILARITY ACROSS BIG TOBACCO
Similar sale results
Innovations - key to success
Strengthening presents in existing markets
Focus on Asia and Africa
CONCLUSIONS
Big Tobacco still recording chunky profits despite declining cigarettes sales
APPENDIX
Sources
Further Reading
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