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  4. > Top 10 Global Airlines: Industry issues and strategic responses

Introduction

Airlines aim to benefit from rising disposable incomes and a steady increase in passenger volumes, while contending with volatile fuel prices, congestion in hub airports, and low switching costs for passengers. This report outlines the strategic responses of the top 10 global airlines, and how successful these have been.

Features and benefits

* This report analyses the key external factors currently affecting the top 10 global airlines by passenger volume, and their strategic responses.
* The financial performance of the top 10 airlines is summarized and they are compared to each other.

Highlights

Profitability in the global airline industry is notoriously low.
Passenger volumes are increasing, especially in emerging economies.
Airlines have limited freedom to raise fares because of budget carriers in regional short-haul markets,and Middle Eastern airlines presence in the Europe-Asia long-haul market.

Your key questions answered

* How easy is it for a major airline to be profitable, and how intense is price competition in the industry?
* How are airlines coping with high fuel prices and the need to reduce their environmental impact?
* Why are airline alliances so popular, and what benefits do they confer on their members?
* Which of the top 10 global airlines has posted double-digit net margins for the 2010-2014 period, and how did it achieve this?

Table Of Contents

Top 10 Global Airlines: Industry issues and strategic responses
OVERVIEW
Catalyst
Summary
AIRLINE INDUSTRY STRUCTURE
Definition
Airlines can adopt several different business models
Legacy
Budget
Charter
Regional
Revenue streams
Passenger ticket sales
Surcharges
Cargo
B2B services
Major operating costs
Fuel
Employees
Maintenance
Aircraft
OPPORTUNITIES AND THREATS FOR AIRLINES
Opportunities
Rising personal incomes in emerging economies
Alliances offer network size economies
Freight volumes are increasing
Threats
Fuel prices are high and volatile
Price competition can be intense
Passenger switching costs are low
Hub airports are suffering from congestion
Air travel has a significant carbon footprint
Profitability is improving but still low
Middle Eastern carriers are challenging airlines in other regions
HOW ARE AIRLINES RESPONDING?
Delta Airlines
Emerging economies
Alliances
Freight
Fuel prices
Price competition
Passenger switching costs
Hub airport congestion
Air travel carbon footprint
Profitability
Middle Eastern carriers
Southwest Airlines
Emerging economies
Alliances
Freight
Fuel prices
Price competition
Passenger switching costs
Hub airport congestion
Air travel carbon footprint
Profitability
Middle Eastern carriers
China Southern Airline
Emerging economies
Alliances
Freight
Fuel prices
Price competition
Passenger switching costs
Hub airport congestion
Air travel carbon footprint
Profitability
Middle Eastern carriers
United Airlines
Emerging economies
Alliances
Freight
Fuel prices
Price competition
Passenger switching costs
Hub airport congestion
Air travel carbon footprint
Profitability
Middle Eastern carriers
American Airlines
Emerging economies
Alliances
Freight
Fuel prices
Price competition
Passenger switching costs
Hub airport congestion
Air travel carbon footprint
Profitability
Middle Eastern carriers
Ryanair
Emerging economies
Alliances
Freight
Fuel prices
Price competition
Passenger switching costs
Hub airport congestion
Air travel carbon footprint
Profitability
Middle Eastern carriers
China Eastern Airlines
Emerging economies
Alliances
Freight
Fuel prices
Price competition
Passenger switching costs
Hub airport congestion
Air travel carbon footprint
Profitability
Middle Eastern carriers
easyJet
Emerging economies
Alliances
Freight
Fuel prices
Price competition
Passenger switching costs
Hub airport congestion
Air travel carbon footprint
Profitability
Middle Eastern carriers
Lufthansa
Emerging economies
Alliances
Freight
Fuel prices
Price competition
Passenger switching costs
Hub airport congestion
Air travel carbon footprint
Profitability
Middle Eastern carriers
Air China
Emerging economies
Alliances
Freight
Fuel prices
Price competition
Passenger switching costs
Hub airport congestion
Air travel carbon footprint
Profitability
Middle Eastern carriers
COMPANY RANKINGS
[Missing title]
Diversity of revenues streams
Cost structure
Profitability
CONCLUSIONS
The major airlines are responding well to tough conditions
APPENDIX
Sources
Further Reading
Ask the analyst
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