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  4. > Universities: Higher education has become driven by capital, making universities education businesses

Introduction

In order to fund the insatiable desire for research money, universities have had to effectively become businesses, nowhere is this more immediately apparent than in the US. With huge organizations developing and spreading that have the capacity to educate large numbers of "customer" pupils and controlling billions of dollars’ worth of revenue, property, facilities and intellectual assets.

Features and benefits

* Learn just where the top universities in the world are located and how they attract their students.
* Identify how the US and UK have used their universities as economic tools and not just education centres.
* See how student fees powers this new role, put also put huge financial pressure on students.

Highlights

Universities are now economic powerhouses that create a vast number of jobs, educate the populace and drive advancements in science and culture. In their new role they can be seen as a tool of the state, which can bring investment and jobs.
As demand continues to grow for higher education as the aspiration to achieve higher paying job roles spreads throughout society, demand for higher education is unstoppable.
Universities do battle in the market place in a similar way to businesses, they must try to differentiate their product, diversify, innovate and market their particular brand to fill university places. Similarly, they must be ruthless when cutting costs.

Your key questions answered

* How do universities manage to attract students?
* How much money are universities amassing and making each year?
* What has caused the nature of universities to change?
* Who are the top universities globally?
* What problems does this focus on money create?

Table Of Contents

Universities: Higher education has become driven by capital, making universities education businesses
OVERVIEW
Catalyst
Summary
THE NEW ROLE OF THE UNIVERSITY
Universities as key drivers of a country's economy
Attracting the world's brightest and their money
COST AND DEMAND OF HIGHER EDUCATION
Demand for higher education will continue to grow
The costs of doing business in technological fields
Inputting business into a non-profit organization
The problem of student debt and outstanding loans
THE UNIVERSITIES BATTLE GROUND
University brand most important factor
The facilities arms race is global and crucial for branding
UNIVERSITIES HUNTING TUITION FEES
Governments see universities as separate from education
To attract more fees, more students must be catered for
THERE ARE POSITIVE AND NEGATIVE OUTCOMES
University is not just for the privileged few anymore
The problem of student debt and the passing on of costs to the student
Removal of tenured professor from decision making process
Spending money on administrators and removing money from teaching
Decrease in the quality of learning
Vice Chancellors can be very difficult to remove if they are making poor decisions
CONCLUSIONS
The new system allows more people the opportunity to study
Vastly expensive and with poorer quality teaching
APPENDIX
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