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  4. > South America Paints and Coatings Market Segmented By Product Type, Application And Geography (2015-2020)

The Latin American region contains developing and high growth countries such as Argentina, Brazil and Colombia. Due to its current economic development, the commercial construction is expanding in the region alongside the demand for paints and coatings. The regions paints and coating market recorded a CAGR of 6 % during the review period, with Brazil generating the highest CAGR of 10 %. Although Latin America a recorded decline in demand for paints and coatings in 2009, the region’s demand recovered quickly in 2010 due to the stimulus measures and domestic demand of member countries. The region’s paints and coatings market size is projected to achieve a CAGR of 4.3 % over the forecast period. The increase in demand will be driven by the region’s robust economic growth, rising foreign direct investment levels, increasing residential demand in urban areas, and organization of international events including the 2016 Olympic Games in Brazil.

Water-based paints and coatings accounted for the largest share of the paints and coatings market size in Latin America in 2014, with a value of US $ 2.9 billion and a market share of 71 %. Meanwhile, the solvent-based paints and coatings category recorded a market size of US $ 1.2 billion in terms of value. The water-based paints and coatings category recorded the fastest-growing increase in demand during 2013, at a CAGR of 7 %.

Emissions of volatile organic compounds (VOCs) and presence of hazardous chemicals which have been known to cause gene mutation have led to certain global and regional regulations to either curtail or completely eliminate them. International regulations also have limited the quantity of lead in paints and coating products. There has been also been a growing awareness among buyers which results in shifting preference with regard to health effects as well as paint utility.

The market for coatings and paints includes liquid- and powder-based paints, varnishes and related products used in architectural and decorative, industrial and specialty product segments. Interior and exterior paints, primers, sealers and varnishes are part of the architectural and decorative segment, which are used in homes and buildings. Products that are a part of the production process form part of the industrial products segment. Aerosol paints, marine paints, high-performance maintenance coatings, and automotive refinish paints form the specialty products segment.


Rising practice of green buildings and products such as Nano-coatings, green coatings offers lot of opportunities for the growth of the paints and coatings market.

The increasing global population, the increasing demand for new houses due to growing number of nuclear families, the increasing market for consumer goods and automobiles, with the development of new industries being setup is propelling the growth of paints and coatings market.

Restraints: Stringent regulations of environmental protection due to which there are less number of approved chemicals present in the market resist the growth of this market.

What the report offers

1) Market Definition along with identification of key Drivers and Restraints for the market.

2) Market analysis for the Middle East paints and coatings market with region specific assessments and competition analysis on a global and regional scale.

3) Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.

4) Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.

5) Identification and analysis of the Macro and Micro factors that affect the Middle East paints and coatings market on both global and regional scale.

6) A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Table Of Contents

South America Paints and Coatings Market Segmented By Product Type, Application And Geography (2015-2020)
1. Introduction

1.1 Description

1.2 Research Methodology

1.3 Report Outline

2. Executive Summary

3. Market Overview

3.1 Current Market Scenario

3.2 Factors Driving the Paint Market

3.2.1 Emergence of Infrastructure Projects

3.2.2 Unrealized Potential in Growing Economies

3.2.3 Growth of Automobile Industry

3.2.4 Increasing Urbanization

3.3 Factors Restraining the Paint Market

3.3.1 Mounting Raw Material Prices

3.3.2 Environmental Impact and Regulations

3.4 Opportunities for the Paint Market

3.4.1 Developing Eco-Friendly Alternatives

3.5 Porter's Five Forces

3.5.1 Bargaining Power of Suppliers

3.5.2 Bargaining Power of Consumers

3.5.3 Threat of New Entrants

3.5.4 Threat of Substitute Products and Services

3.5.5 Degree of Competition

3.6 Industry Value Chain Analysis

4. Market Segmentation

4.1 By Product Type

4.1.1 Acrylic

4.1.2 Alkyd

4.1.3 Polyurethane

4.1.4 Epoxy

4.1.5 Polyesters

4.1.6 Others

4.2 By Applications

4.2.1 Industrial Applications Automotive Sector Marine Paints Consumer Durables Other OEMs Industrial Wood Coatings

4.2.2 Decorative Applications Interior and Exterior Wall Paints Wood Finishes Enamel, putty and other applications

5. South America

5.1 Argentina

5.2 Brazil

5.3 Colombia

5.4 Rest of South America

6. Policies and Regulations 7. Competitor Analysis

7.1 Market Shares of Leading Players

7.2 Strategies Adopted by Leading Players

7.3 Future of Paint Market

8. Company Profiles

8.1 AkzoNobel

8.2 PPG

8.3 Dupont

8.4 Sherwin-Williams

8.5 BASF

8.6 Viapol

8.7 WEG Tintas Brazil

( The List is not Exhaustive) 9. Appendix

View This Report »

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