1. Market Research
  2. > Business Services
  3. > Advertising and Marketing
  4. > Advertising Market Trends
  5. > Global Advertising Market 2016-2020

Global Advertising Market 2016-2020

  • August 2016
  • -
  • Infiniti Research Limited
  • -
  • 56 pages

About Advertisements

Advertisements include any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. It is an effective tool used in business to differentiate goods and services in a meaningful way to connect the consumer with the brand.

Technavio’s analysts forecast the global advertising market to grow at a CAGR of 5.80% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global advertising market for 2016-2020. To calculate the market size, the report considers the advertising spend by businesses.


The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

Technavio's report, Global Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market.

Key vendors
- American Express
- Ford
- Pfizer
- Procter &Gamble
- Verizon Communications


Other prominent vendors
- AT&T
- Fiat
- Comcast
- General Motors
- Johnson and Johnson
- JP Morgan Chase
- L'Oréal
- Time Warner
- Toyota
- Walt Disney

Market driver
- Increased product penetration in the market
- For a full, detailed list, view our report

Market challenge
- Rapidly evolving consumer behavior
- For a full, detailed list, view our report

Market trend
- Increased use of QR codes for advertising
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

Table Of Contents

Global Advertising Market 2016-2020
PART 01: Executive summary
- Highlights
PART 02: Scope of the report
- Market overview
- Base year
- Vendor segmentation
- Summation errors
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
PART 05: Market landscape
- Market size and forecast
- Five forces analysis
PART 06: Market segmentation by medium
- Global advertising market by medium
- Global TV advertising market
- Global digital advertising market
- Global print advertising market
- Global OOH advertising market
- Segment comparison analysis by advertising medium
PART 07: Digital market segmentation by type
- Digital advertising market by type
- Global digital search ads market
- Global digital display ads market
- Global email marketing market
- Segment comparison analysis by types of digital advertising
PART 08: Geographical segmentation
- Regional segregation of global advertising market
- Advertising market in Americas
- Advertising market in EMEA
- Advertising market in APAC
- Segment comparison analysis by geography
PART 09: Buying criterion
PART 10: Key leading countries
- Key leading countries in global advertising market
PART 11: Market drivers
PART 12: Impact of drivers
PART 13: Market challenges
PART 14: Impact of drivers and challenges
PART 15: Market trends
PART 16: Vendor landscape
- Competitive scenario
- Top advertising agencies
- Other prominent vendors
PART 17: Appendix
- List of abbreviations
PART 18: Explore Technavio

List of Exhibits
Exhibit 01: Market segmentation of global advertising market
Exhibit 02: Key market highlights in global advertising market
Exhibit 03: Global advertising market 2015-2020 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global advertising market by medium in 2015 and 2020
Exhibit 06: Global TV advertising market 2015-2020 ($ billions)
Exhibit 07: Global digital advertising market 2015-2020 ($ billions)
Exhibit 08: Global print advertising market 2015-2020 ($ billions)
Exhibit 09: Global OOH advertising market 2015-2020 ($ billions)
Exhibit 10: Comparison of revenue and growth rates of various advertising mediums 2015-2020 ($ billions)
Exhibit 11: Global digital advertising market segmentation in 2015 and 2020
Exhibit 12: Global digital search ads market 2015-2020 ($ billions)
Exhibit 13: Global digital display ads market 2015-2020 ($ billions)
Exhibit 14: Global email marketing market 2015-2020 ($ billions)
Exhibit 15: Comparison of revenue and growth rates for various types of digital advertising 2015-2020 ($ billions)
Exhibit 16: Global advertising market by geography in 2015 and 2020
Exhibit 17: Advertising market in Americas 2015-2020 ($ billions)
Exhibit 18: Advertising market in EMEA 2015-2020 ($ billions)
Exhibit 19: Advertising market in APAC 2015-2020 ($ billions)
Exhibit 20: Comparison of revenue and growth rates of advertising market by geography 2015-2020 ($ billions)
Exhibit 21: Buying criteria
Exhibit 22: Top 10 countries in terms of advertising spent in 2015
Exhibit 23: Top 10 countries in terms of advertising spent and market share in 2015
Exhibit 24: Top 10 countries in terms of advertising spent in 2020
Exhibit 25: Top 10 countries in terms of advertising spent and market share in 2020
Exhibit 26: Global social media advertising expenditure 2015-2020 ($ billions)
Exhibit 27: Impact of drivers
Exhibit 28: Impact of drivers and challenges
Exhibit 29: Top advertising agencies in 2015
Exhibit 30: Other prominent vendors in the global advertising market

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
World Online Advertising Market, IDATE

World Online Advertising Market, IDATE

  • $ 4600
  • Industry report
  • September 2016
  • by IDATE

Programmatic - RTB - Search - Display - Mobile - Social networking – Video Markets at December 2015 & Forecasts to 2020 The World Online Advertising market package includes: - a database with quantitative ...

Global Cross-Platform And Mobile Advertising Market Insights, Opportunity Analysis, Market Shares and Forecast, 2016 - 2022

Global Cross-Platform And Mobile Advertising Market Insights, Opportunity Analysis, Market Shares and Forecast, 2016 - 2022

  • $ 3900
  • Industry report
  • November 2016
  • by Occams

The global cross-platform and mobile advertising market is anticipated to grow at a CAGR of 26.1 % from 2016 to 2022. The market has generated the revenue $25.19 Billion in 2015 and is anticipated to reach ...

Global and Chinese Mobile Advertising Industry, 2016 Market Research Report

Global and Chinese Mobile Advertising Industry, 2016 Market Research Report

  • $ 3000
  • Industry report
  • November 2016
  • by Prof Research

The ’Global and Chinese Mobile Advertising Industry, 2011-2021 Market Research Report’ is a professional and in-depth study on the current state of the global Mobile Advertising industry with a focus ...


ref:plp2016

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.