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Global Pretzel Market 2016-2020

  • February 2016
  • -
  • Infiniti Research Limited
  • -
  • 49 pages

About Pretzels

The salty snacks category, including potato chips, tortilla chips, pretzels, and corn, has grown as a result of increased snacking and demand for convenient foods.
Vendors in the global pretzel market look for opportunities to grow in non-traditional locations, such as supermarkets. Auntie Anne’s, a leading pretzel brand in the US, now sells fresh pretzels at supermarkets. It has entered into an agreement with Meijer, a supermarket chain in Indiana, US, to market its soft pretzels as a convenient on-the-go snack option. The growth of organized retail has also given impetus to private labels. Available at most leading supermarkets, private labels cater to the demand for a wide variety of quality products.

Technavio’s analysts forecast the global pretzel market to grow at a CAGR of 2.58% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global pretzel market for 2016-2020. To calculate the market size, the report considers the revenue generated through retail and food service sales of pretzels in the market.


The market is divided into the following segments based on geography:
- Americas
- APAC
- Europe
- MEA

Technavio's report, Global Pretzels Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendorsoperating in this market.

Key vendors
- ConAgra Foods
- Frito-Lay
- Snyder's-Lance
- Mars


Other prominent vendors
- Auntie Anne’s
- Boulder Brands
- Herr Foods
- Intersnack
- J & J Snacks
- Mr. Pretzel
- Old Dutch Foods
- Philly Pretzel Factory
- Pretzels Inc.
- PretzelsDirect.com
- Soft Pretzel Franchise Systems
- Unique Pretzel Bakery
- Utz Quality Foods
- Wetzer Pretzels

Market driver
- More opportunities in snack industry
- For a full, detailed list, view our report

Market challenge
- Lack of customer loyalty and intense competition
- For a full, detailed list, view our report

Market trend
- New consumption trends
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

Table Of Contents

Global Pretzel Market 2016-2020
PART 01: Executive summary
- Highlights
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
PART 05: Market landscape
- Global savory snacks market
- Global pretzel market
PART 06: Five forces analysis
PART 07: Geographical segmentation
- Market overview
PART 08: Segmentation by distribution
- Market overview
PART 09: Key leading countries
PART 10: Market drivers
- More opportunities in snacks industry
- Rising number of private labels
- Rising demand for ready-to-eat foods
- Healthy snack alternative
- Rising number of varieties and flavors
PART 11: Impact of drivers
PART 12: Market challenges
- Competition from other snack categories
- Lack of customer loyalty and intense competition
PART 13: Impact of drivers and challenges
PART 14: Market trends
- New consumption trends
- Marketing initiatives
- New product offerings
- Focus on healthier product offerings
PART 15: Vendor landscape
- Competitive scenario
PART 16: Key vendor analysis
- ConAgra
- Frito-Lay
- Mars
- Snyder's-Lance
- Other prominent vendors
PART 17: Appendix
- List of abbreviations
PART 18: Explore Technavio


List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Global savory snacks market 2015-2020 ($ billions)
Exhibit 03: Global savory snacks market by product 2015
Exhibit 04: Global pretzel market 2015-2020 ($ billions)
Exhibit 05: Five forces analysis
Exhibit 06: Global pretzel market by geography 2015-2020
Exhibit 07: Pretzel market in Americas 2016-2020 ($ billions)
Exhibit 08: Pretzel market in Europe 2016-2020 ($ billions)
Exhibit 09: Pretzel market in APAC 2016-2020 ($ billions)
Exhibit 10: Pretzel market in MEA 2016-2020 ($ millions)
Exhibit 11: Global pretzel market by distribution 2015
Exhibit 12: Key leading countries
Exhibit 13: Pretzel market in US ($ billions)
Exhibit 14: Pretzel market in Germany 2015-2020 ($ millions)
Exhibit 15: Pretzel market in UK 2015-2020 ($ millions)
Exhibit 16: Pretzel market in Russia 2015-2020 ($ millions)
Exhibit 17: Pretzel market in Japan 2015-2020 ($ millions)
Exhibit 18: Pretzel market in France 2015-2020 ($ millions)
Exhibit 19: Market drivers
Exhibit 20: US sales of private label snacks 2015
Exhibit 21: Nutritional information for one regular salted mini pretzel (Wetzel Pretzel)
Exhibit 22: Impact of drivers
Exhibit 23: Market challenges
Exhibit 24: Impact of drivers and challenges
Exhibit 25: Market trends
Exhibit 26: Key vendorsin 2015
Exhibit 27: Pretzels product
Exhibit 28: Product overview
Exhibit 29: Product overview of Snyder's of Hanover
Exhibit 30: Product overview of Pretzel Crisps

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