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Baby Food in Philippines

  • February 2016
  • -
  • Canadean Ltd
  • -
  • 114 pages

Summary
The Philippines baby food market has undergone a volume decrease of almost 7% between 2009 and 2015, despite the fairly stable number of births up until 2012, and the subsequent gradual rise in the number of births. The development of the market has been constrained by an increase in the breastfeeding rate and low average family incomes, with a very small middle class. The structure of the market has altered only slightly in recent years. Rising levels of disposable income have driven forward sales of some premium lines for more wealthy consumers, although at the same time other families have increasingly opted for lower-priced brands, with the result that decline at constant prices has been even greater than the volume decrease.

Key Findings
- The Philippines baby food market sales by value rose by 13% in current terms.

- Baby Milks remained by far the largest sector, accounting for 77.4% of consumption in 2015, compared with 80.7% in 2009. The shares of cereals has risen from 15.2% in 2009 to 17.9%, while the share of wet meals and other baby foods, has risen from 4.1% to 4.8%.

- The bulk of sales of all baby food sectors take place through supermarkets, with varying smaller shares passing through grocery stores and pharmacies.

- Supermarkets have made strong headway and in 2015 account for 79.6% of overall sales, up from 70.8% in 2008.

Synopsis
“Baby Food in Philippines” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Philippines market.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Reasons To Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

Table Of Contents

Baby Food in Philippines
Table of Contents
Introduction
Executive summary
Definitions
Background to the Market
Births
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Market Overview
Key features and developments
Market value and volume
Manufacturers shares
Sector Analysis
Baby milks
Baby cereals and dry meals
Baby meals
Other baby food
Production and trade
Production
Imports
Exports
Company profiles
Industry Structure
Nestle Philippines Inc
Mead Johnson Nutrition (Philippines) Inc
Abbott Philippines
Fonterra Brands (Philippines)
Other manufacturers
Distribution
Retail structure
Baby Food Retailing
Economic background
Economic indicators
Key macro-economic forecasts
Prospects and forecasts
Birth and population projections
Forecast overview
Future trends
Appendix
Additional data tables
Summary methodology
About Canadean

List of Tables
Table 1: Birth and Population Trends, 2005-2015
Table 2: Live Births by Region, 2010
Table 3: Marriage and Divorce Trends, 2007-2012
Table 4: Live Births by Age of Mother, 2000-2012
Table 5: Women In Employment , by Age Group, July 2014
Table 6: Breastfeeding Prevalence, %, 2003-2013
Table 7: Exclusive Breastfeeding Rates by Age of Baby, %, 2008 and 2011
Table 8: Breastfeeding Incidence by Socio-Demographic Factors, 2003, 2008 and 2013
Table 9: Breastfeeding Characteristics, 2011
Table 10: Breastfeeding Practices by Region, 2011
Table 11: Median Duration of Breastfeeding by Socio-Demographic Factor, 2008 and 2013
Table 12: Median Duration of Breastfeeding by Region, 2008
Table 13: Market Size, 2015, and Growth Rates, 2009-2015
Table 14: Baby Food: Manufacturer Shares, Value, %, 2010-2015
Table 15: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 16: Baby Milks: Segmentation by Type, Volume, 2009-2015
Table 17: Baby Milks: Brand Price Positioning Analysis, 2014
Table 18: Baby Milks: Facings Allocation by Type of Packaging, 2014
Table 19: Baby Milks: Facings Allocation by Pack Size, 2014
Table 20: Baby Milks: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 21: Baby Cereals and Dry Meals: Manufacturer Shares, Value and Volume, %, 2010-2015
Table 22: Packaged Food Sales by Channel, Pesos Million, 2009-2015
Table 23: Baby Food: Trends in Sales by Outlet Type, % Value, 2008-2015
Table 24: Baby Food: Sales by sector and Outlet Type, % Value, 2015
Table 25: Economic Indicators, 2009-2015
Table 26: Key Macro-Economic Forecasts, 2015-2021
Table 27: Birth and Population Projections, 2009-2021
Table 28: Baby Population, Number of Babies (‘000), 2005-2021
Table 29: Baby Food: Market Value, Current Prices, 2009-2015
Table 30: Baby Food: Market Value, Constant Prices, 2009-2015
Table 31: Baby Food: Market Value, US$, 2009-2015
Table 32: Baby Food: Market Volume, Tonnes, 2009-2015
Table 33: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 34: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 35: Baby Food: Per Capita Expenditure, US$, 2009-2015
Table 36: Baby Food: Per Capita Consumption, Grams, 2009-2015
Table 37: Baby Milks: Sector Trends, 2009-2015
Table 38: Baby Milks: Segmentation by Type, % Value, 2009-2015
Table 39: Baby Milks: Segmentation by Type, % Volume, 2009-2015
Table 40: Baby Milks: Brand Price Analysis, 2014
Table 41: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Table 42: Wet Meals: Sector Trends, 2009-2015
Table 43: Others: Sector Trends, 2009-2015
Table 44: Imports of Milks and Cereals by Country of Origin, Volume, 2008-2014
Table 45: Imports of Milks and Cereals by Country of Origin, Value, 2008-2014
Table 46: Imports of Other Baby Food by Country of Origin, Volume, 2008-2014
Table 47: Imports of Other Baby Food by Country of Origin, Value, 2008-2014
Table 48: Exports of Milks and Cereals by Country of Destination, Volume and Value, 2014
Table 49: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
Table 50: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
Table 51: Baby Food: Market Value Forecasts, US$, 2015-2021
Table 52: Baby Food: Market Volume Forecasts, Tonnes, 2015-2021
Table 53: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021
Table 54: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021
Table 55: Baby Food: Per Capita Expenditure, US$ Prices, 2015-2021
Table 56: Baby Food: Per Capita Consumption, Grams, 2015-2021

List of Figures
Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Per Capita, 2009-2015
Figure 4: Baby Food: Manufacturer Shares, Value, 2015
Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2015
Figure 6: Baby Milks: Sector Trends, 2009-2015
Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015
Figure 8: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Figure 9: Baby Cereals and Dry Meals: Per Capita Expenditure and Consumption, 2009-2015
Figure 10: Baby Meals: Sector Trends, 2009-2015
Figure 11: Baby Meals: Per Capita Expenditure and Consumption, 2009-2015
Figure 12: Other Baby Food: Sector Trends, 2009-2015
Figure 13: Other Baby Food: Per Capita Expenditure and Consumption, 2009-2015
Figure 14: Milk and Cereals : Country of Origin, % Volume, Top Six, 2014
Figure 15: Milks and Cereals: Country of Destination, % Volume, Top Four, 2014
Figure 16: Baby Food: Manufacturer Shares, Value %, 2015
Figure 17: Baby Food: Manufacturer Shares, Volume %, 2015
Figure 18: Baby Food: Market Size, 2015-2021
Figure 19: Baby Food: Market Segmentation, 2021
Figure 20: Baby Food: Per Capita, 2015-2021

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ref:plp2016

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