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CHILDWISE Monitor Report 2017 - YouTube

  • January 2017
  • -
  • Childwise
  • -
  • 30 pages

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its 23rd year.  This year, around 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's use of YouTube.

Table Of Contents

CHILDWISE Monitor Report 2017 - YouTube
OVERVIEW AND SUMMARY

INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children

YOUTUBE - SUMMARY
4.1 Frequency of using YouTube
4.2 Time spent using YouTube
4.3 Devices used to watch YouTube on in the last week
4.4 Multi-tasking while using YouTube
4.5 What do children use YouTube for
4.6 Favourite types of YouTube channel
4.7 Favourite YouTubers / YouTube channels
4.8 Comments on favouruite YouTubers / YouTube channels

APPENDIX
About CHILDWISE
CHILDWISE product purchasing terms and conditions

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