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  5. > The Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2021

Synopsis
Timetric’s 'The Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2021' report provides detailed analysis of market trends in the Danish cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including direct debits, check payments, payment cards, cash transactions and credit transfers during the review period (2012–2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2017–2021). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together Timetric’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Summary
Timetric’s 'The Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2021' report provides top-level market analysis, information and insights into the Danish cards and payments industry, including:

- Current and forecast values for each market in the Danish cards and payments industry, including debit and credit cards.

- Detailed insights into payment instruments including direct debit, credit transfers, cash transactions, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments.

- E-commerce market analysis and payment methods.

- Analysis of various market drivers and regulations governing the Danish cards and payments industry.

- Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.

- Comprehensive analysis of consumer attitudes and buying preferences for cards.

- The competitive landscape in the Danish cards and payments industry.

Scope
This report provides a comprehensive analysis of the Danish cards and payments industry.

- It provides current values for the Danish cards and payments industry for 2016, and forecast figures to 2021.

- It details the different demographic, economic, infrastructural and business drivers affecting the Danish cards and payments industry.

- It outlines the current regulatory framework in the industry.

- It details marketing strategies used by various banks and other institutions.

Reasons To Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to the Danish cards and payments industry and each market within it.

- Understand the key market trends and growth opportunities in the Danish cards and payments industry.

- Assess the competitive dynamics in the Danish cards and payments industry.

- Gain insights into marketing strategies used for various card types in Denmark.

- Gain insights into key regulations governing the Danish cards and payments industry.

Key Highlights
- Contactless payments are still in a developmental phase in Denmark. The number of contactless cards registered significant growth during 2015–2016, increasing from 700,000 to 2.5 million. This is expected to reach 11.5 million by the end of 2021. To capitalize on the rising preference for contactless payments, Danske Bank and Jyske Bank began offering contactless Dankort cards from August 2015. Contactless mobile payments (m-payments) are also expected to gain prominence. Nets entered into an agreement with JCB in April 2016, allowing merchants to accept Dankort debit card payments via smartphones using J/Speedy, JCB's contactless technology. J/Speedy can be used to make contactless payments of up to US$29.8 (DKK200), and a security code is required for transactions above this amount.

- To capitalize on the increasing number of transactions made at retail outlets, a number of mobile POS (mPOS) providers – including mobile and tablet – are making a foray into the Danish cards and payments industry. The latest of these is the introduction of a cloud-based POS solution by the Danish startup Shopbox in April 2016. This solution provides faster transaction processing at small merchants such as coffee shops, clubs and sports arenas. Shopbox’s POS solution runs on both iOS and Windows-based tablets. In February 2015, iZettle launched the iZettle Card Reader Lite. This is a chip and PIN card reader that can be connected to tablets and smartphones to accept card-based payments.

- To further expand its network in the Nordic and Baltic regions, the Nordic payment service provider Nets signed a US$255.5 million (DKK1.7 billion) agreement with Nordea in June 2015 to acquire its merchant acquiring business. This agreement enables Nets to serve 240,000 merchants across the Nordic and Baltic regions. The company is also focused on the improvement of payment infrastructure, and signed an agreement with Dansk Supermarked in 2014, to upgrade its existing POS terminals with contactless technology across all its 600 retail stores. Similarly, to modernize the digital infrastructure in Denmark, Nets signed an agreement with Danish banks and the Danish Chamber of Commerce in 2014 to launch contactless Dankort cards.

Table Of Contents

The Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2021
Table of Contents
1 DEFINITIONS AND METHODOLOGY
1.1 Definitions
1.2 Methodology
2 KEY FACTS AND HIGHLIGHTS
3 EXECUTIVE SUMMARY
4 PAYMENT INSTRUMENTS
4.1 Current Payment Environment
5 E-COMMERCE AND ALTERNATIVE PAYMENTS
5.1 E-Commerce Market Analysis
5.2 Alternative Payment Solutions
5.2.1 MobilePay
5.2.2 PayPal
5.2.3 Klarna
5.2.4 Trustly
5.2.5 Swipp
6 REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY
6.1 Regulatory Framework
6.1.1 New rules for calculating regular and surcharge fees on physical trades
6.1.2 Single Euro Payments Area (SEPA) cards framework
6.2 Anti-Money Laundering (AML)
6.3 Foreign Direct Investment (FDI) Regulations
7 ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS
8 PAYMENT CARDS
9 DEBIT CARDS
9.1 Debit Cards Market Analysis
9.2 Competition in the Debit Cards Market
9.3 Debit Cards Comparison
10 PAY LATER CARDS
10.1 Pay Later Card Market Analysis
10.2 Competition in the Pay Later Cards Market
10.3 Pay Later Cards Comparison
11 CARD ISSUERS
11.1 Danske Bank
11.2 Nordea Bank
11.3 Sydbank
11.4 Nykredit Bank
11.5 Scandinaviska Enskilda Banken
12 MERCHANT ACQUIRING
13 APPENDIX
13.1 Tables
13.2 Contact Timetric
13.3 About Timetric
13.4 Timetric's Services
13.5 Disclaimer

List of Tables
Table 1: Key Definitions
Table 2: Annual Average Exchange Rate
Table 3: Denmark - Key Facts, 2016
Table 4: Regional Benchmarking of Danish Payment Cards, 2016
Table 5: Denmark - Mode of Entry of Foreign Banks
Table 6: Denmark - Debit Cards Comparison and Key Features, 2016
Table 7: Denmark - Gold Credit Cards Comparison and Key Features, 2016
Table 8: Denmark - Premium Credit Cards Comparison and Key Features, 2016
Table 9: Denmark - Payment Instrument Transaction Values (DKK Billion), 2012-2016
Table 10: Denmark - Payment Instrument Transaction Values (US$ Billion), 2012-2016
Table 11: Denmark - Payment Instrument Transaction Volumes (Million), 2012-2016
Table 12: Denmark - Number of Payment Cards in Circulation by Type (Million), 2012-2021
Table 13: Denmark - Volume of Payment Card Transactions by Type (Million), 2012-2021
Table 14: Denmark - Value of Payment Card Transactions by Type (DKK Billion), 2012-2021
Table 15: Denmark - Value of Payment Card Transactions by Type (US$ Billion), 2012-2021
Table 16: Denmark - Number of Debit Cards in Circulation (Million), 2012-2021
Table 17: Denmark - Debit Card Transaction Volumes and Frequency by Channel, 2012-2021
Table 18: Denmark - Debit Card Total and Average Transaction Values by Channel, 2012-2021
Table 19: Denmark - Debit Card Total and Average Transaction Values by Channel, 2012-2021
Table 20: Denmark - Number of Debit Cards in Circulation by Scheme (Million), 2012-2016
Table 21: Denmark - Debit Card Transaction Values by Scheme (DKK Billion), 2012-2016
Table 22: Denmark - Debit Card Transaction Values by Scheme (US$ Billion), 2012-2016
Table 23: Denmark - Debit Card Transaction Values by Issuer (DKK Billion), 2012-2016
Table 24: Denmark - Debit Card Transaction Values by Issuer (US$ Billion), 2012-2016
Table 25: Denmark - Number of Pay Later Cards in Circulation (Million), 2012-2021
Table 26: Denmark - Pay Later Card Transaction Volumes and Frequency by Channel, 2012-2021
Table 27: Denmark - Pay Later Card Total and Average Transaction Values by Channel, 2012-2021
Table 28: Denmark - Pay Later Card Total and Average Transaction Values by Channel, 2012-2021
Table 29: Denmark - Number of Pay Later Cards in Circulation by Scheme (Thousand), 2012-2016
Table 30: Denmark - Pay Later Card Transaction Values by Scheme (DKK Billion), 2012-2016
Table 31: Denmark - Pay Later Card Transaction Values by Scheme (US$ Billion), 2012-2016
Table 32: Denmark - Pay Later Card Transaction Values by Issuer (DKK Billion), 2012-2016
Table 33: Denmark - Pay Later Card Transaction Values by Issuer (US$ Billion), 2012-2016
Table 34: Denmark - Personal and Commercial Pay Later Card Transaction Volumes (Million), 2012-2021
Table 35: Denmark - Personal and Commercial Pay Later Card Transaction Values (DKK Billion), 2012-2021
Table 36: Denmark - Personal and Commercial Pay Later Card Transaction Values (US$ Billion), 2012-2021
Table 37: Denmark - Number of Commercial Pay Later Cards in Circulation (Thousand), 2012-2021
Table 38: Denmark - Commercial Pay Later Card Transaction Volumes (Million), 2012-2021
Table 39: Denmark - Commercial Pay Later Card Transaction Values (DKK Billion), 2012-2021
Table 40: Denmark - Commercial Pay Later Card Transaction Values (US$ Million), 2012-2021
Table 41: Denmark - Merchant Acquiring Transaction Volumes (Billion), 2011-2020
Table 42: Denmark - Merchant Acquiring Transaction Values (DKK Billion), 2011-2020
Table 43: Denmark - Merchant Acquiring Transaction Values (US$ Billion), 2011-2020
Table 44: Denmark - Acquirers' Transaction Volumes (Million), 2011-2015
Table 45: Denmark - Acquirers' Transaction Values (DKK Billion), 2011-2015
Table 46: Denmark - Acquirers' Transaction Values (US$ Billion), 2011-2015
Table 47: Denmark - Retail Outlets and Card Accepting Merchants (Thousand), 2011-2020
Table 48: Denmark - Debit Card, Average Interchange Fees: Intra-Network Transactions (%), 2011-2015
Table 49: Denmark - Debit Card, Average Merchant Service Charge and Interchange Fee (%), 2011-2020
Table 50: Denmark - Pay Later Card, Average Interchange Fees: Intra-Network Transactions (%), 2011-2015
Table 51: Denmark - Pay Later Card, Average Merchant Service Charge and Interchange Fee (%), 2011-2020



List of Figures
Figure 1: Denmark - Payment Instrument Shares by Transaction Value (%), 2012 vs. 2016
Figure 2: Denmark - Payment Instrument Shares by Transaction Volume (%), 2012 vs. 2016
Figure 3: Denmark - E-Commerce Value, 2012-2021
Figure 4: Denmark - E-Commerce Payment Methods, 2016
Figure 5: Denmark - Population
Figure 6: Denmark - Economic Indicators
Figure 7: Denmark - ATMs and POS Terminals
Figure 8: Denmark - Household Consumption
Figure 9: Denmark - Growth in Payment Cards Transaction Values, 2012-2021
Figure 10: Denmark - Number of Cards in Circulation by Type, 2012-2021
Figure 11: Denmark - Debit Card Penetration, 2016
Figure 12: Denmark - Turnover Per Debit Card, 2016
Figure 13: Denmark - Debit Card Scheme Share in Terms of Transaction Value, 2016
Figure 14: Denmark - Debit Card Issuer Share in Terms of Transaction Value, 2016
Figure 15: Denmark - Pay Later Cards Penetration, 2016
Figure 16: Denmark - Turnover Per Pay Later Card, 2016
Figure 17: Denmark - Pay Later Cards Scheme Share in Terms of Transaction Value, 2016
Figure 18: Denmark - Pay Later Cards Issuer Share in Terms of Transaction Value, 2016
Figure 19: Denmark - Merchant Acquiring Transaction Volume and Value, 2011-2020
Figure 20: Denmark - Acquirers' Market Share in Terms of Transaction Volume and Value (%), 2015
Figure 21: Denmark - Average Merchant Service Charge and Interchange Fee (%), 2011-2020

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