1. Market Research
  2. > Beverage
  3. > Alcoholic Drink
  4. > Wine Market Trends
  5. > Consumer and Market Insights: Wine Market in Italy

Consumer and Market Insights: Wine Market in Italy

  • March 2016
  • -
  • Canadean Ltd
  • -
  • 46 pages

Summary
Italy's Wine market is forecast to grow at a low rate in both value and volume terms during 2015-2019. Still Wine has the highest volume share in Italy's Wine market while the Sparkling Wine category will gain market share in value terms during 2015-2019. Stopper is the preferred closure type used in Italy's Wine market.

Key Findings
- The Sparkling Wine category is forecast to register fastest growth in value terms during 2015-2019.

- Hypermarkets and Supermarkets leads the distribution for all categories in the Wine market.

- Glass is the preferred packaging material used in the Italian Wine market.

- Tavernello is the leading brand in the Still Wine category.

Synopsis
Canadean's Consumer and Market Insights report on the Wine market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2019

- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine, and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper and board, rigid plastics, and others; container data for: bottle, bag-in-box, carton and others.

Reasons To Buy?
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents

Consumer and Market Insights: Wine Market in Italy
Table of Contents
Introduction
-Report Scope

Country Context
-Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
-Market value and volume for the Italian Wine market
-Historical and projected consumption in the Italian Wine market
-Market volume of the Italian Wine by category
-Historical and project market value of the Italian Wine by category
-Winners and losers in the Italian Wine market
-Average category level pricing in the Italian Wine market
-Segment share of the category and change in market share in the Italian Wine market

Retail Landscape and Key Distribution Channels
-Leading retailers in the Italian Wine/Spirits market
-Leading distribution channels in the Italian Wine market
-Leading distribution channels by category in the Italian Wine market

Packaging
-Spirits market by type of packaging
-Spirits market by type of packaging closure/outer
-Spirits market by type of packaging, forecast

Brand and Private Label Share
-Leading brands in the Italian Wine market by category
-Private label growth (in value terms) compared to national brands
-Market share of leading brands (in value terms) by category

Appendix
-Country context
-Sector overview
-Category data
-Segment data
-Packaging data
-Category definitions
-Segment definitions
-Channel definitions
-Methodology
-About Canadean

List of Tables
Table 1: Market value analysis in EUR and USD, 2010-2019
Table 2: Market volume growth analysis, 2010-2019
Table 3: Average prices (EUR and USD) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market value (EUR, USD) and volume analysis, 2010-2019
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2019
Figure 5: Change in market share by category, 2015-2019
Figure 6: Leading distribution channels, overall food, 2010-2013
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 10: Brand share analysis by categories, 2014

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global Wine Label AWAreness™ Report 2016

Global Wine Label AWAreness™ Report 2016

  • $ 5250
  • Industry report
  • August 2016
  • by Alexander Watson Associates (AWA)

In 2002, AWA published the first study of the global wine label market, identifying volumes and trends in product decoration technologies for wines. AWA Global Wine Label AWAreness™ Report 2016 is the ...

Sparkling Wine: Global Market Intelligence (2011-2020)

Sparkling Wine: Global Market Intelligence (2011-2020)

  • $ 4675
  • Industry report
  • November 2016
  • by Sprout Intelligence

REPORT OBJECTIVES The report “Sparkling Wine: Global Market Intelligence (2011-2020)” provides market intelligence on the different market segments, based on type, distribution channel, and geography. ...

Global and Chinese Dry wine Industry, 2016 Market Research Report

Global and Chinese Dry wine Industry, 2016 Market Research Report

  • $ 3000
  • Industry report
  • November 2016
  • by Prof Research

The ’Global and Chinese Dry wine Industry, 2011-2021 Market Research Report’ is a professional and in-depth study on the current state of the global Dry wine industry with a focus on the Chinese market. ...


Download Unlimited Documents from Trusted Public Sources

Wine Markets in Germany

  • December 2016
    10 pages
  • Wine  

  • Germany  

    United States  

View report >

The future of the Wine Industry

  • December 2016
    2 pages
  • Wine  

  • Romania  

    Europe  

    United Kingdom  

View report >

Wine Trade in the US and Argentina

  • December 2016
    3 pages
  • Wine  

  • United States  

    Argentina  

View report >

Related Market Segments :

Wine
Packaging

ref:plp2016

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.