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Consumer and Market Insights: Wine Market in Russia

  • March 2016
  • -
  • Canadean Ltd
  • -
  • 46 pages

Summary
The Russian Wine market is forecast to register higher growth during 2015-2019 compared to 2010-2015 supported by the presence of a large base of older young adults and mid-lifers. The market is led by the Sparkling Wine category which is also forecast to register the fastest growth during 2015-2019.

Key Findings
- Of the three categories analyzed, Sparkling Wine will be the largest as well as fastest growing value category, registering a CAGR of 6.2% during 2015-2019

- The Wine market in Russia accounted for more than one third of overall Wine and Spirits sales during 2010-2013

- Box is the only outer type used for packaging of products in the Russian Wine market

- The Wine market in the country is highly competitive and is led by players such as Slaviansky Rpk Zao and Moscow Champagne Winery (Mkshv)

Synopsis
Canadean's Consumer and Market Insights report on the Wine market in Russia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2019

- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper and Board, and others; container data for: Bottle, Carton, Bag-in-Box, and others.

Reasons To Buy?
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents

Consumer and Market Insights: Wine Market in Russia
Table of Contents
Introduction
-Report Scope

Country Context
-Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
-Market value and volume for the Russian Wine market
-Historical and projected consumption in the Russian Wine market
-Market volume of the Russian Wine by category
-Historical and project market value of the Russian Wine by category
-Winners and losers in the Russian Wine market
-Average category level pricing in the Russian Wine market
-Segment share of the category and change in market share in the Russian Wine market

Retail Landscape and Key Distribution Channels
-Leading retailers in the Russian Wine/Spirits market
-Leading distribution channels in the Russian Wine market
-Leading distribution channels by category in the Russian Wine market

Packaging
-Spirits market by type of packaging
-Spirits market by type of packaging closure/outer
-Spirits market by type of packaging, forecast

Brand and Private Label Share
-Leading brands in the Russian Wine market by category

Appendix
-Country context
-Sector overview
-Category data
-Segment data
-Packaging data
-Category definitions
-Segment definitions
-Channel definitions
-Methodology
-About Canadean

List of Tables
Table 1: Market value analysis in RUB and USD, 2010-2019
Table 2: Market volume growth analysis, 2010-2019
Table 3: Average prices (RUB and USD) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market value (RUB, USD) and volume analysis, 2010-2019
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2019
Figure 5: Change in market share by category, 2015-2019
Figure 6: Leading distribution channels, overall Wine and Spirits, 2010-2013
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 10: Brand share analysis by categories, 2014

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ref:plp2016

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