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Consumer and Market Insights: Wine Market in Turkey

  • March 2016
  • -
  • Canadean Ltd
  • -
  • 43 pages

Summary
Stable economic growth along with a large young population base will drive the Wine market in Turkey. Still Wine is the largest category in value terms while the Fortified Wine is forecast to register fastest growth during 2015-2019.

Key Findings
- The Wine market in Turkey will register high growth in value terms during 2015-2019.

- Hypermarkets and Supermarkets is the leading distribution channel in the Turkish Wine market in 2014.

- Glass is the predominantly used packaging material accounting for 97.8% share in 2015.

- Selection and Inci Damlasi are the popular brands in the Wine market in Turkey.

Synopsis
Canadean's Consumer and Market Insights report on the Wine market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2019

- Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper and board and others; container data for: Bottle, Bag-in-Box and others.

Reasons To Buy?
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents

Consumer and Market Insights: Wine Market in Turkey
Table of Contents
Introduction
-Report Scope

Country Context
-Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
-Value and volume analysis for the Turkish Spirits market
-Historic and forecast consumption in the Turkish Spirits market
-Degree of trade up/down in the Turkish Spirits market
-Volume analysis by category
-Historic and forecast value analysis by category
-Winners and losers by category with change in market share
-Average category level pricing
-Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
-Leading retailers in the Turkish Wine and Spirits market
-Leading distribution channels (value terms) in the Turkish Spirits market
-Leading distribution channels (value terms) by category

Packaging
-Spirits market by type of packaging material/container (in volume terms)
-Spirits market by type of packaging closure/outer (in volume terms)
-Spirits market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
-Penetration of private label by category in the Turkish Spirits market
-Private Label growth (in value terms) compared to brands
-Market share of leading brands (in value terms) by category

Appendix
-Country context
-Category value and volume data
-Sector Overview
-Segment data
-Packaging data
-Category definitions
-Channel definitions
-Methodology
-About Canadean

List of Tables
Table 1: Market value analysis in TRY and US$, 2010-2019
Table 2: Market volume growth analysis, 2010-2019
Table 3: Average prices (TRY and US$) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2019
Figure 5: Change in market share by category, 2015-2019
Figure 6: Leading distribution channels, overall Wine and Spirits, 2011-2013
Figure 7: Leading distribution channels by category, 2014
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 10: Private Label penetration by categories, 2014
Figure 11: Private Label and brand share growth, 2011-2014
Figure 12: Brand share by categories, 2014

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