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Consumer and Market Insights: Wine Market in the UAE

  • March 2016
  • -
  • Canadean Ltd
  • -
  • 42 pages

Summary
The Wine market is forecast to register high growth both in value and volume terms during 2015-2019. Rising prices of alcoholic beverages is influencing UAE's consumers to opt for Wine products that offers better value for money. The Sparkling Wine category is forecast to register high growth in value terms during 2015-2019.

Key Findings
- The Still Wine category is forecast to register fastest growth at a high CAGR of 21.9% in 2015.

- On-Trade is the leading distribution channel in the UAE Wine market in 2014.

- Glass packaging material is forecast to register high growth with a CAGR of 19.6% during 2015-2019.

- Hardys and Nino Franco Prosecco Rustico are the popular brands in the Wine market in the UAE.

Synopsis
Canadean's Consumer and Market Insights report on the Wine market in the UAE provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2019

- Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass and others; container data for: Bottle and others.

Reasons To Buy?
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents

Consumer and Market Insights: Wine Market in the UAE
Table of Contents
Introduction
-Report Scope

Country Context
-Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
-Value and volume analysis for UAE's Wine market
-Historic and forecast consumption in UAE's Wine market
-Category volume consumption analysis by gender, age, education and urbanization
-Degree of trade up/down in UAE's Wine market
-Volume analysis by category
-Historic and forecast value analysis by category
-Winners and losers by categories with change in market share
-Average category level pricing
-Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
-Leading retailers in UAE's Food market
-Leading distribution channels (value terms) in UAE's Wine market
-Leading distribution channels ((value terms) by category

Packaging
-Wine market by type of packaging material/container (in volume terms)
-Wine market by type of packaging closure (in volume terms)
-Wine market by type of packaging, forecast(in volume terms)

Brand Share
-Brand share of leading brands (in value terms) by category

Consumer trend analysis
-Canadean'sconsumer trend framework and explanation of the Mega-trends
-For key trends in UAE's Wine market
-How the trend is influencing consumption in UAE's Wine market
-How to target the trend in UAE's Wine market
-How the trend will evolve in UAE's Wine market
-Key target demographic and the rate and which the trend will evolve
-Key drivers in the market that will increasingly influence consumption

Innovation examples
-New products launched in UAE's Wine market

Appendix
-Country context
-Category value and volume data
-Consumer Demographics data
-Sector Overview
-Segment data
-Packaging data
-Category definitions
-Segment definitions
-Channel definitions
-Explanation of sub-trends
-Methodology
-About Canadean

List of Tables
Table 1: Market value analysis in AED and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to AED
Table 4: Average prices (AED and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Category volume consumption by age, gender, education and urbanisation,2015
Figure 4: Consumers purchase behavior -Trading up/down, 2015
Figure 5: Market volume share analysis by categories, 2015
Figure 6: Growth analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Food, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis -key packaging material, type and closure, 2014
Figure 11: Growth in key packaging material, type and closure, 2015-2020
Figure 12: Brand share analysis by categories, 2015

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