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Consumer and Market Insights: Wine Market in the US

  • March 2016
  • -
  • Canadean Ltd
  • -
  • 50 pages

Summary
The US Wine market has sufficient growth opportunities supported by the country's strong economy and high disposable income of the consumers. The market is led by the Still Wine category which is also forecast to register fastest growth during 2015-2019.

Key Findings
- The Wine market in the US will register high growth in value terms during 2015-2019.

- Hypermarkets and Supermarkets occupies more than half of the share in the US Wine market in 2014.

- Glass is the predominantly used packaging material accounting for 96.6% share in 2015.

- Franzia, Taylors and Andre/ Wycliff are the popular brands in the Wine market in the US.

Synopsis
Canadean's Consumer and Market Insights report on the Wine market in the US provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2019

- Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper and board, flexible packaging, rigid metal and others; container data for: Bottle, Bag-in-Box, Carton and others.

Reasons To Buy?
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents

Consumer and Market Insights: Wine Market in the US
Table of Contents
Introduction
-Report Scope

Country Context
-Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
-Market value and volume for the US Wine market
-Historical and projected consumption in the US Wine market
-Market volume of US Wine by category
-Historical and project market value of US Wine by category
-Winners and losers in the US Wine market
-Average category level pricing in the US Wine market
-Segment share of the category and change in market share in the US Wine market

Retail Landscape and Key Distribution Channels
-Leading retailers in the US Wine/Spirits market
-Leading distribution channels in the US Wine market
-Leading distribution channels by category in the US Wine market

Packaging
-Spirits market by type of packaging
-Spirits market by type of packaging closure/outer
-Spirits market by type of packaging, forecast

Brand and Private Label Share
-Leading brands in the US Wine market by category

Appendix
-Country context
-Sector overview
-Category data
-Segment data
-Packaging data
-Category definitions
-Segment definitions
-Channel definitions
-Methodology
-About Canadean

List of Tables
Table 1: Market value analysis in USD, 2010-2019
Table 2: Market volume growth analysis, 2010-2019
Table 3: Average prices (USD) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market value (USD) and volume analysis, 2010-2019
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2019
Figure 5: Change in market share by category, 2015-2019
Figure 6: Leading distribution channels, overall Wine and Spirits, 2010-2013
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 10: Brand share analysis by categories, 2014

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