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Consumer and Market Insights: Spirits Market in Brazil

  • March 2016
  • -
  • Canadean Ltd
  • -
  • 54 pages

Summary
Brazilian Spirits market is forecast to register moderate growth during 2015-2019. Specialty Spirits category has the largest volume share in the Brazilian Spirits market. Vodka and Whiskey categories are expected to gain market share in value terms during 2014-2019. Food and Drinks Specialists is the leading distribution channel in Speciality Spirits category.

Key Findings
- The Vodka category is forecast to register the fastest growth in value terms during 2015-2019.

- Whiskey is the second largest category by value in the Brazilian Spirits market.

- Screw Top is the preferred closure type in the Brazilian Spirits market.

- Amarula is the leading brand in the Liqueurs category.

Synopsis
Canadean's Consumer and Market Insights report on the Spirits market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2019

- Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper and board, rigid plastics, and others; container data for: bottle, bag-in-box, carton and others.

Reasons To Buy?
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents

Consumer and Market Insights: Spirits Market in Brazil
Table of Contents
Introduction
-Report Scope

Country Context
-Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
-Market value and volume for the Brazilian Spirits market
-Historical and projected consumption in the Brazilian Spirits market
-Degree of trade up/down in the Brazilian Spirits market
-Market volume of Brazilian Spirits by category
-Historical and project market value of Brazilian Spirits by category
-Winners and losers in the Brazilian Spirits market
-Average category level pricing in the Brazilian Spirits market
-Segment share of the category and change in market share in the Brazilian Spirits market

Retail Landscape and Key Distribution Channels
-Leading retailers in the Brazilian Wine/ Spirits market
-Leading distribution channels in the Brazilian Spirits market
-Leading distribution channels by category in the Brazilian Spirits market

Packaging
-Spirits market by type of packaging
-Spirits market by type of packaging closure/outer
-Spirits market by type of packaging, forecasted

Brand and Private Label Share
-Penetration of private label by categories in the Brazilian Spirits market
-Private label performance compare to national brands in the Brazilian Spirits market
-Leading brands in the Brazilian Spirits market by category

Appendix
-Country context
-Sector overview
-Category data
-Segment data
-Packaging data
-Category definitions
-Segment definitions
-Channel definitions
-Methodology
-About Canadean

List of Tables
Table 1: Market value analysis in BRL and US$, 2009-2019
Table 2: Market volume growth analysis, 2015-2019
Table 3: Average prices (BRL and US$) by category, 2014
Table 4: Segment level analysis by category, 2014
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market value (BRL, US$) and volume analysis, 2009-2019
Figure 3: Consumers purchase behavior -Trading up/down, 2014
Figure 4: Market volume share analysis by categories, 2014
Figure 5: Growth analysis by category, 2009-2019
Figure 6: Change in market share by category, 2014-2019
Figure 7: Leading distribution channels, overall food, 2010-2013
Figure 8: Leading distribution channels by category, 2014
Figure 9: Packaging analysis -key packaging material, type, closure and outer, 2014
Figure 10: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 11: Private label penetration by categories, 2014
Figure 12: Private label and brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014

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