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  5. > Consumer and Market Insights: Spirits Market in Italy

Consumer and Market Insights: Spirits Market in Italy

  • March 2016
  • -
  • Canadean Ltd
  • -
  • 56 pages

Summary
The Spirits market in Italy will grow at a marginally higher rate during 2015-2019 than 2010-2015. Specialty Spirits category has the largest volume share in Italy's Spirits market. The Vodka category will gain maximum market share in value terms during 2015-2019. Screw Top is the preferred closure type in Italy's Spirits market.

Key Findings
- The Tequila and Mezcal category is forecast to register the fastest growth in value terms during 2015-2019.

- The Flavoured Vodka segment will gain market share in the Vodka category during 2015-2019.

- Hypermarkets and Supermarkets is the leading distribution channel for Brandy and Rum categories.

- Vecchia Romagna, Stock 84 and Fundador are the leading brands in the Brandy category.

Synopsis
Canadean's Consumer and Market Insights report on the Spirits market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2019

- Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper and board, rigid plastics, and others; container data for: bottle, bag-in-box, carton and others.

Reasons To Buy?
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents

Consumer and Market Insights: Spirits Market in Italy
Table of Contents
Introduction
-Report Scope

Country Context
-Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
-Value and volume analysis for the Italian Spirits market
-Historic and forecast consumption in the Italian Spirits market
-Degree of trade up/down in the Italian Spirits market
-Volume analysis by category
-Historic and forecast value analysis by category
-Winners and losers by category with change in market share
-Average category level pricing
-Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
-Leading retailers in the Italian Wine and Spirits market
-Leading distribution channels (value terms) in the Italian Spirits market
-Leading distribution channels (value terms) by category

Packaging
-Spirits market by type of packaging material/container (in volume terms)
-Spirits market by type of packaging closure/outer (in volume terms)
-Spirits market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
-Penetration of private label by category in the Italian Spirits market
-Private Label growth (in value terms) compared to brands
-Market share of leading brands (in value terms) by category

Appendix
-Country context
-Category value and volume data
-Sector Overview
-Segment data
-Packaging data
-Category definitions
-Channel definitions
-Methodology
-About Canadean

List of Tables
Table 1: Market value analysis in EUR, 2010-2019
Table 2: Market volume growth analysis, 2010-2019
Table 3: Average prices (EUR) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2019
Figure 5: Change in market share by category, 2015-2019
Figure 6: Leading distribution channels, overall Food, 2011-2014
Figure 7: Leading distribution channels by category, 2014
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 10: Private Label penetration by categories, 2014
Figure 11: Private Label and brand share growth, 2011-2014
Figure 12: Brand share by categories, 2014

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