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  5. > Consumer and Market Insights: Spirits Market in South Africa

Summary
The South African Spirits market is forecast to register higher growth in value terms during 2015-2019 compared to 2010-2015 supported by the presence of a large base of young population in the country. The market is led by the Whiskey category which is also forecast to register the fastest growth during 2015-2019.

Key Findings
- Of the eight categories analyzed, Whiskey will be the largest as well as fastest growing value category, registering a CAGR of 6.3% during 2015-2019

- The Spirits market in South Africa accounted for nearly one-third of the overall Wine and Spirits retail sales during 2011-2014

- Glass is the predominantly used packaging material in the market.

- The Spirits market in the country is highly competitive and is led by players such as Diageo plc and Distell Group Limited

Synopsis
Canadean's Consumer and Market Insights report on the Spirits market in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2019

- Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: Bottle, tubs, foils and others.

Reasons To Buy?
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents

Consumer and Market Insights: Spirits Market in South Africa
Table of Contents
Introduction
-Report Scope

Country Context
-Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
-Market value and volume for the South African Spirits market
-Historical and projected consumption in the South African Spirits market
-Market volume of South African Spirits by category
-Historical and project market value of South African Spirits by category
-Winners and losers in the South African Spirits market
-Average category level pricing in the South African Spirits market
-Segment share of the category and change in market share in the South African Spirits market

Retail Landscape and Key Distribution Channels
-Leading retailers in the South African Wine/ Spirits market
-Leading distribution channels in the South African Spirits market
-Leading distribution channels by category in the South African Spirits market

Packaging
-Spirits market by type of packaging
-Spirits market by type of packaging closure/outer
-Spirits market by type of packaging, forecast

Brand and Private Label Share
-Leading brands in the South African Spirits market by category

Appendix
-Country context
-Sector overview
-Category data
-Segment data
-Packaging data
-Category definitions
-Segment definitions
-Channel definitions
-Methodology
-About Canadean

List of Tables
Table 1: Market value analysis in ZAR and USD, 2010-2019
Table 2: Market volume growth analysis, 2010-2019
Table 3: Average prices (ZAR and USD) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market value (ZAR, USD) and volume analysis, 2010-2019
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2019
Figure 5: Change in market share by category, 2015-2019
Figure 6: Leading distribution channels, overall Wine and Spirits, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 10: Brand share analysis by categories, 2014

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