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Consumer and Market Insights: Feminine Hygiene Market in Argentina

  • March 2016
  • -
  • GlobalData
  • -
  • 71 pages

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Summary
The Argentina's Feminine Hygiene market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Sanitary Pads category will have the largest volume share while the Pantilinersand Shields category is forecast to register fastest growth during 2015-2020. With an increasing percentage of working women, more importance is being placed on convenience. To attract these consumers, manufacturers are focusing on products that are easy to use and offer better protection.

Key Findings
- High inflation rate in Argentina is likely to impact the sales in the consumer packaged goods market

- The Feminine Hygiene market in Argentina is forecast to register higher growth during 2015-2020 compared to 2010-2015

- The Tampons category will register the fastest growth in value terms during 2015-2020

- Flexible Packaging is the most used packaging material in the Feminine Hygiene market in Argentina

- Personalization and Efficient and Effective are the major trends driving the Argentine Feminine Hygiene market

- Demand for on-the-go and innovative products will rise in Argentina's Feminine Hygiene market

Synopsis
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Argentina provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Sanitary Pads, Pantiliners and Shields, Tampons, Women's Disposable Razors and Blades and Internal Cleansers and Sprays with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and board, rigid plastics and rigid metal; container data for: bag/sachet, box, blister pack and others.

-  Consumer level trends: Top four consumer trends which influence Feminine Hygiene consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy?
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Feminine Hygiene consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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