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  4. > Consumer and Market Insights: Feminine Hygiene Market in New Zealand

Summary
Feminine Hygiene market in New Zealand is led by the Sanitary Pads category in value terms while Women's Disposable Razors and Blades is the leading category in volume terms. Pantiliners and Shields is forecast to be the fastest growing category during 2015-2020. The market is led by brands such as Carefree and Libra.

Key Findings
- New Zealand's CPG market will be driven by low inflation rate and high income level in the country.

- The Feminine Hygiene market in New Zealand is forecast to register higher growth in value and volume terms during 2015-2020 compared to 2010-2015

- The Pantiliners and Shileds category will register the fastest growth in value terms during 2015-2020

- Hypermarkets and Supermarkets is the leading distribution channel in New Zealand's Cosmetics and Toiletries market

- Flexible Packaging is the most commonly used Packaging Materials in the Feminine Hygiene market

Synopsis
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, paper and board and others; container data for: Film, Box, Blister Pack and others.

Reasons To Buy?
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Feminine Hygiene consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Feminine Hygiene Market in New Zealand
Table of Contents
Introduction
-Report Scope

Country Context
-Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
-Value and volume for New Zealand's Feminine Hygiene market
-Historical and projected consumption in New Zealand's Feminine Hygiene market
-Volume of New Zealand's Feminine Hygiene market by category
-Historical and forecast value of New Zealand's Feminine Hygiene market by category
-Winners and losers in New Zealand's Feminine Hygiene market
-Average category level pricing in New Zealand's Feminine Hygiene market

Retail Landscape and Key Distribution Channels
-Leading retailers in New Zealand's Cosmetics and Toiletries market
-Leading distribution channels in New Zealand's Feminine Hygiene market
-Leading distribution channels by category in New Zealand's Feminine Hygiene market

Packaging
-Feminine Hygiene market by type of packaging material/container
-Feminine Hygiene market by type of packaging closure/outer
-Feminine Hygiene market by type of packaging, forecasts

Brand Share
-Penetration of private label by category in New Zealand's Feminine Hygiene market
-Private label performance compare to brands in New Zealand's Feminine Hygiene market
-Leading brands in New Zealand's Feminine Hygiene market by category

Appendix
-Country context
-Sector overview
-Category data
-Packaging data
-Category definitions
-Channel definitions
-Methodology
-About Canadean

List of Tables
Table 1: Market value analysis in NZD and US$, 2010-2020
Table 2: Market volume growth analysis, 2015-2020
Table 3: Average prices (NZD and US$) by category, 2015
Table 4: Leading retailers and store count
Table 5: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2009-2014), Age Profile (2014)Figure 2: Market value (NZD, US$) and volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2010-2013
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Private label penetration by category, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Brand share analysis by category, 2015

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