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Consumer and Market Insights: Personal Hygiene Market in the UK

  • March 2016
  • -
  • GlobalData
  • -
  • 57 pages

Summary

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Summary
High disposable income and willingness to spend more on premium products is driving the UK Personal Hygiene market. The penetration of private label products in the country's Personal Hygiene market remains low due to market's fragmented structure and high competition from brands.

Key Findings
- The Personal Hygiene market in the UK will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015

- The Soap category will register the fastest growth in value terms growing at a CAGR of 6.9% during 2015-2020.

- Hypermarkets and Supermarkets is the leading distribution channel in the UK's Personal Hygiene market.

- Rigid Plastics is the most used packaging material in the Personal Hygiene market in the UK.

Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in the UK provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for rigid plastics, rigid metal, flexible packaging, and others; container data for: bottle, aerosol, film and others

Reasons To Buy?
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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