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  4. > Cooling Tower Market by Type, by Design, by Construction Material, by Application, by Region - Trends & Forecasts to 2020

“Increasing investments in power and HVACR industries drive the cooling tower market”

The market size of cooling tower is estimated to reach USD 2.88 billion by 2020, at a CAGR of 4.2%. Cooling towers are relatively inexpensive and are considered as a reliable means of removing low-grade heat. The cooling tower market is spread across a wide range of end-use industries, including nuclear & thermal power plants, petroleum refineries, petrochemical plants, food processing plants, and HVACR. Therefore, the market is set to grow with the growth in other related industries in the coming years.

“HVACR is the fastest-growing application of cooling tower”
HVACR application is estimated to register the highest CAGR between 2015 and 2020. The high growth is attributed to the growing building & construction industry and increased government investments in infrastructure projects resulting in installation of HVACR systems. In 2015, the HVACR segment accounted for the second largest market share among all applications, in terms of value, followed by food & beverage, chemical, petrochemicals and oil & gas.

“Rising demand from Asia-Pacific is a major driver of cooling tower market“

In 2015, Asia-Pacific is estimated to have been the largest cooling tower market in terms of value. It is estimated to retain the market leadership in the next five years.
China and India are the two major markets of cooling tower in Asia-Pacific. The Chinese power industry have the largest share in Asia-Pacific resulting in an increased growth of market. Also, a high growth in the commercial building & construction industry, high-end real estate, and energy-saving policies are likely to drive the demand for cooling tower in both China and India.


In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted.

The break-up of primary interviews is given below.
- By Company Type - Tier 1 - 33%, Tier 2 – 60% and Others - 7%
- By Designation - C level - 56%, Director level - 33%, Others - 11%
- By Region - North America - 27%, Europe - 46%, Asia-Pacific - 20%, RoW – 7%

The key companies profiled in this market research report are Baltimore Aircoil Company (U.S.), Bell Cooling Tower (India), Brentwood Industries Inc. (U.S.), Enexio (Germany), Hamon & Cie International SA (Belgium), Johnson Controls Inc. (U.S.), Paharpur Cooling Towers (India), SPIG S.p.A. (Italy), SPX Corporation (U.S.), and Star Cooling Towers Private Ltd. (India).

The report will help the market leaders/new entrants in this market in the following ways:

1. This report segments the cooling tower market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across different verticals and regions.

2. The report helps the stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

3. This report will helps stakeholders understand the competitors and gain more insights to improve their position in the business. The competitive landscape section includes new product developments, expansions, agreements & contracts partnerships, acquisitions, and joint ventures.

Table Of Contents

Cooling Tower Market by Type, by Design, by Construction Material, by Application, by Region - Trends and Forecasts to 2020
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 14
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED IN THE REPORT 15
1.4 CURRENCY 15
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 16
2.1.1 SECONDARY DATA 17
2.1.1.1 Key data from secondary sources 17
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 18
2.1.2.2 Key industry insights 19
2.1.2.3 Breakdown of primary interviews 19
2.2 MARKET SIZE ESTIMATION 20
2.2.1 BOTTOM-UP APPROACH 20
2.2.2 TOP-DOWN APPROACH 21
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 RESEARCH ASSUMPTIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 28
4.1 COOLING TOWERS MARKET IN ASIA-PACIFIC, BY TYPE AND BY COUNTRY 29
4.2 GLOBAL COOLING TOWER MARKET SHARE, BY MAJOR COUNTRIES, 2014 30
4.3 COOLING TOWERS MARKET: DEVELOPED VS. DEVELOPING NATIONS 31
4.4 LIFECYCLE ANALYSIS, BY REGION 31
5 MARKET OVERVIEW 33
5.1 INTRODUCTION 34
5.1.1 MARKET SEGMENTATION 34
5.1.1.1 By type 34
5.1.1.2 By design 35
5.1.1.3 BY CONSTRUCTION MATERIAL 35
5.1.1.4 By application 36
5.2 MARKET DYNAMICS 36
5.2.1 DRIVERS 37
5.2.1.1 Rising demand from the developing markets of Asia-Pacific 37
5.2.1.2 Stringent environmental regulations are driving the demand for cooling towers 38
5.2.1.3 Rise in HVACR deployments and growth in industrial activities 38
5.2.1.4 Technological advancements in cooling tower market 38
5.2.2 RESTRAINTS 39
5.2.2.1 Sluggish growth of cooling tower in Europe and North America 39
5.2.3 OPPORTUNITIES 39
5.2.3.1 Growing demand from nuclear power generation 39
5.2.4 CHALLENGES 39
5.2.4.1 Requirement of large quantity of water 39
6 INDUSTRY TRENDS 40
6.1 VALUE-CHAIN ANALYSIS 40
6.2 PORTER'S FIVE FORCES ANALYSIS 42
6.2.1 THREAT OF NEW ENTRANTS 43
6.2.2 THREAT OF SUBSTITUTES 43
6.2.3 BARGAINING POWER OF BUYERS 43
6.2.4 BARGAINING POWER OF SUPPLIERS 44
6.2.5 DEGREE OF COMPETITION 44
6.3 RAW MATERIAL COST ANALYSIS 44
6.3.1 CONCRETE 44
6.3.2 STEEL 45
6.3.3 FIBER REINFORCED PLASTIC (FRP) 46
6.3.4 POLYVINYL CHLORIDE (PVC) 48
6.4 COOLING TOWER: RAW MATERIALS SUPPLIERS' LIST 49
7 COOLING TOWER MARKET, BY TYPE 55
7.1 INTRODUCTION 56
7.2 EVAPORATIVE COOLING TOWER 57
7.3 DRY COOLING TOWER 59
7.4 HYBRID COOLING TOWER 60
8 COOLING TOWER MARKET, BY CONSTRUCTION MATERIAL AND DESIGN 62
8.1 COOLING TOWER MARKET, BY CONSTRUCTION MATERIAL 62
8.2 COOLING TOWER MARKET, BY DESIGN 63
8.2.1 MECHANICAL DRAFT COOLING TOWER 63
8.2.2 NATURAL DRAFT COOLING TOWER 64

9 COOLING TOWER MARKET, BY APPLICATION 66
9.1 INTRODUCTION 67
9.2 POWER GENERATION 69
9.3 HVACR 71
9.4 FOOD and BEVERAGE 74
9.5 CHEMICAL 76
9.6 PETROCHEMICAL AND OIL and GAS 79
9.7 OTHERS 81
10 COOLING TOWERS MARKET, BY REGION 82
10.1 INTRODUCTION 83
10.2 NORTH AMERICA 85
10.2.1 U.S. 89
10.2.2 CANADA 91
10.2.3 MEXICO 93
10.3 EUROPE 94
10.3.1 GERMANY 97
10.3.2 FRANCE 98
10.3.3 ITALY 100
10.3.4 U.K. 101
10.3.5 SWEDEN 102
10.4 ASIA-PACIFIC 104
10.4.1 CHINA 107
10.4.2 INDIA 108
10.4.3 JAPAN 110
10.4.4 SOUTH KOREA 111
10.5 ROW 112
10.5.1 BRAZIL 114
10.5.2 SAUDI ARABIA 115
11 COMPETITIVE LANDSCAPE 117
11.1 OVERVIEW 117
11.2 COMPETITIVE SITUATIONS AND TRENDS 118
11.2.1 NEW PRODUCT LAUNCHES 120
11.2.2 EXPANSIONS 121
11.2.3 AGREEMENTS and CONTRACTS 122
11.2.4 ACQUISITIONS and JOINT VENTURES 123

12 COMPANY PROFILES 124
(Overview, Financial*, Products and Services, Strategy, and Developments)
12.1 INTRODUCTION 124
12.2 BALTIMORE AIRCOIL COMPANY INC. 125
12.3 ENEXIO 127
12.4 HAMON and CIE INTERNATIONAL SA 129
12.5 SPIG S.P.A. 132
12.6 SPX CORPORATION 134
12.7 BELL COOLING TOWER 137
12.8 BRENTWOOD INDUSTRIES, INC. 138
12.9 JOHNSON CONTROLS INC. 139
12.10 PAHARPUR COOLING TOWER LIMITED 143
12.11 STAR COOLING TOWERS PVT. LTD. 144
*Details might not be captured in case of unlisted companies.
13 APPENDIX 146
13.1 DISCUSSION GUIDE 146
13.2 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 151
13.3 AVAILABLE CUSTOMIZATIONS 151
13.4 RELATED REPORTS 152


LIST OF TABLES

TABLE 1 COOLING TOWERS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 25
TABLE 2 COOLING TOWER MARKET, BY TYPE 34
TABLE 3 COOLING TOWER MARKET, BY DESIGN 35
TABLE 4 COOLING TOWER MARKET, BY CONSTRUCTION MATERIAL 35
TABLE 5 COOLING TOWER MARKET, BY APPLICATION 36
TABLE 6 COOLING TOWER: RAW MATERIALS SUPPLIERS' LIST 49
TABLE 7 COOLING TOWER MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 57
TABLE 8 EVAPORATIVE COOLING TOWER MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 58
TABLE 9 DRY COOLING TOWER MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 60
TABLE 10 HYBRID COOLING TOWER MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 61
TABLE 11 COOLING TOWER MARKET SIZE, BY CONSTRUCTION MATERIAL,
2013-2020 (USD MILLION) 62
TABLE 12 COOLING TOWER MARKET SIZE, BY DESIGN, 2013-2020 (USD MILLION) 63
TABLE 13 MECHANICAL COOLING TOWER MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 64
TABLE 14 NATURAL DRAFT COOLING TOWER MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 64
TABLE 15 COOLING TOWER MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 68
TABLE 16 POWER GENERATION COOLING TOWER MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 70
TABLE 17 POWER GENERATION COOLING TOWER MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 71
TABLE 18 HVACR COOLING TOWER MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 72
TABLE 19 HVACR COOLING TOWER MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 73
TABLE 20 FOOD and BEVERAGE COOLING TOWER MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 75
TABLE 21 FOOD and BEVERAGE COOLING TOWER MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 76
TABLE 22 CHEMICAL COOLING TOWER MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 77
TABLE 23 CHEMICAL COOLING TOWER MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 78
TABLE 24 PETROLEUM AND OIL and GAS COOLING TOWER MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 79
TABLE 25 PETROLEUM AND OIL and GAS COOLING TOWER MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 81
TABLE 26 OTHERS COOLING TOWER MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 81
TABLE 27 COOLING TOWER MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 85
TABLE 28 NORTH AMERICA: COOLING TOWER MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 87
TABLE 29 NORTH AMERICA: COOLING TOWER MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 87
TABLE 30 NORTH AMERICA: COOLING TOWER MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 88
TABLE 31 NORTH AMERICA: COOLING TOWER MARKET SIZE, BY DESIGN,
2013-2020 (USD MILLION) 89
TABLE 32 U.S.: COOLING TOWER MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 90
TABLE 33 U.S.: COOLING TOWER MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 91
TABLE 34 CANADA: COOLING TOWER, BY APPLICATION, 2013-2020 (USD MILLION) 92
TABLE 35 CANADA: COOLING TOWER MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 92
TABLE 36 MEXICO: COOLING TOWERS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 93
TABLE 37 MEXICO: COOLING TOWER MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 93
TABLE 38 EUROPE: COOLING TOWER MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 95
TABLE 39 EUROPE: COOLING TOWER MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 96
TABLE 40 EUROPE: COOLING TOWER MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 96
TABLE 41 EUROPE: COOLING TOWER MARKET SIZE, BY DESIGN, 2013-2020 (USD MILLION) 97
TABLE 42 GERMANY: COOLING TOWER MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 97
TABLE 43 GERMANY: COOLING TOWER MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 98
TABLE 44 FRANCE: COOLING TOWERS MARKET SIZE, BY APPLICATION
2013-2020 (USD MILLION) 99
TABLE 45 FRANCE: COOLING TOWER MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 99
TABLE 46 ITALY: COOLING TOWER MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 100
TABLE 47 ITALY: COOLING TOWER MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 100
TABLE 48 U.K.: COOLING TOWER MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 101
TABLE 49 U.K.: COOLING TOWER MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 101
TABLE 50 SWEDEN: COOLING TOWER MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 102
TABLE 51 SWEDEN: COOLING TOWER MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 103
TABLE 52 ASIA-PACIFIC: COOLING TOWER MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 105
TABLE 53 ASIA-PACIFIC: COOLING TOWER MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 105
TABLE 54 ASIA-PACIFIC: COOLING TOWER MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 106
TABLE 55 ASIA-PACIFIC: COOLING TOWER MARKET SIZE, BY DESIGN,
2013-2020 (USD MILLION) 106
TABLE 56 CHINA: COOLING TOWER MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 107
TABLE 57 CHINA: COOLING TOWER MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 108
TABLE 58 INDIA: COOLING TOWER MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 109
TABLE 59 INDIA: COOLING TOWER MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 109
TABLE 60 JAPAN: COOLING TOWER MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 110
TABLE 61 JAPAN: COOLING TOWER MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 110
TABLE 62 SOUTH KOREA: COOLING TOWER MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 111
TABLE 63 SOUTH KOREA: COOLING TOWER MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 111
TABLE 64 ROW: COOLING TOWER MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 112
TABLE 65 ROW: COOLING TOWER MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 112
TABLE 66 ROW: COOLING TOWER MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 113
TABLE 67 ROW: COOLING TOWER MARKET SIZE, BY DESIGN ,2013-2020 (USD MILLION) 113
TABLE 68 BRAZIL: COOLING TOWERS MARKET SIZE, BY APPLICATION
2013-2020 (USD MILLION) 114
TABLE 69 BRAZIL: COOLING TOWER MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 114
TABLE 70 SAUDI ARABIA: COOLING TOWER MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 115
TABLE 71 SAUDI ARABIA: COOLING TOWER MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 115
TABLE 72 NEW PRODUCT LAUNCHES, 2012-2015 120
TABLE 73 EXPANSIONS, 2012-2015 121
TABLE 74 AGREEMENTS and CONTRACTS, 2012-2015 122
TABLE 75 ACQUISITIONS and JOINT VENTURES, 2012-2015 123


LIST OF FIGURES

FIGURE 1 COOLING TOWER MARKET: RESEARCH DESIGN 16
FIGURE 2 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 20
FIGURE 3 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH 21
FIGURE 4 MARKET BREAKDOWN AND DATA TRIANGULATION 22
FIGURE 5 DRY COOLING TOWER TO BE THE FASTEST-GROWING SEGMENT IN THE COOLING TOWER MARKET DURING THE FORECAST PERIOD 24
FIGURE 6 POWER GENERATION APPLICATION SEGMENT WILL CONTINUE TO DOMINATE THE COOLING TOWERS MARKET 25
FIGURE 7 HVACR APPLICATION SEGMENT OF COOLING TOWERS MARKET TO GROW AT THE HIGHEST RATE, 2015-2020 26
FIGURE 8 ASIA-PACIFIC IS THE FASTEST-GROWING REGION FOR COOLING TOWER MARKET 27
FIGURE 9 ATTRACTIVE OPPORTUNITIES IN COOLING TOWERS MARKET, 2015-2020 28
FIGURE 10 ASIA-PACIFIC: THE LARGEST MARKET FOR COOLING TOWER IN MAJORITY OF APPLICATION IN 2014 29
FIGURE 11 EVAPORATIVE COOLING TOWER ACCOUNTED FOR THE LARGEST SHARE IN THE ASIA-PACIFIC REGION IN 2014 29
FIGURE 12 THE U.S. REGISTERED THE LARGEST SHARE IN THE COOLING TOWERS MARKET IN
2014 30
FIGURE 13 DEVELOPING MARKETS TO GROW FASTER THAN THE DEVELOPED ONES 31
FIGURE 14 COOLING TOWERS MARKET IN ASIA-PACIFIC WILL WITNESS HIGH GROWTH DURING THE FORECAST PERIOD 31
FIGURE 15 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES FOR THE COOLING TOWER MARKET 37
FIGURE 16 VALUE-CHAIN ANALYSIS 40
FIGURE 17 PORTER'S FIVE FORCES ANALYSIS 42
FIGURE 18 CONCRETE PRICE ANALYSIS 45
FIGURE 19 STEEL PRICE ANALYSIS 46
FIGURE 20 FIBER REINFORCED PLASTIC PRICE ANALYSIS 47
FIGURE 21 POLYVINYL CHLORIDE PRICE ANALYSIS 48
FIGURE 22 COOLING TOWER MARKET: EVAPORATIVE COOLING TOWER ACCOUNTED FOR LARGEST MARKET SHARE IN 2014 56
FIGURE 23 ASIA-PACFIC TO REMAIN THE LARGEST MARKET FOR EVAPORATIVE COOLING TOWER TILL 2020 58
FIGURE 24 ASIA-PACIFIC TO LEAD IN DRY COOLING TOWER MARKET,
2015-2020 (USD MILLION) 59
FIGURE 25 EUROPE TO REMAIN THE BIGGEST MARKET FOR HYBRID COOLING TOWER TILL
2020 61
FIGURE 26 POWER GENERATION APPLICATION SEGMENT TO DOMINATE TILL 2020 67
FIGURE 27 HVACR TO GROW AT THE FASTEST RATE IN ASIA-PACIFIC DURING THE FORECAST PERIOD 68
FIGURE 28 ASIA-PACIFIC TO DOMINATE THE COOLING TOWER MARKET IN POWER GENERATION SEGMENT TILL 2020 69
FIGURE 29 U.S. ACCOUNTED FOR THE HIGHEST DEMAND FOR COOLING TOWER IN POWER GENERATION APPLICATION SEGMENT IN 2014 70
FIGURE 30 ASIA-PACIFIC TO REMAIN THE LARGEST MARKET OF COOLING TOWER IN HVACR APPLICATION SEGMENT TILL 2020 72
FIGURE 31 CHINA SHOWED THE HIGHEST DEMAND FOR COOLING TOWER IN HVACR APPLICATION SEGMENT IN 2014 73
FIGURE 32 ASIA-PACIFIC COOLING TOWER MARKET TO BE THE FASTEST GROWING IN FOOD and BEVERAGES SEGMENT TILL 2020 74
FIGURE 33 U.S.: THE LARGEST MARKET OF COOLING TOWER IN FOOD and BEVERAGE APPLICATION SEGMENT, 2014 75
FIGURE 34 ASIA-PACIFIC TO REMAIN THE LARGEST MARKET FOR COOLING TOWER MARKET IN CHEMICAL APPLICATION SEGMENT TILL 2020 77
FIGURE 35 CHINA: THE LARGEST MARKET OF COOLING TOWER IN CHEMICAL APPLICATION SEGMENT, 2014 78
FIGURE 36 ASIA-PACIFIC TO REMAIN THE LARGEST MARKET FOR COOLING TOWER IN PETROCHEMICAL AND OIL and GAS APPLICATION SEGMENT TILL 2020 79
FIGURE 37 U.S.: THE LARGEST MARKET FOR COOLING TOWER IN PETROCHEMICAL AND OIL and GAS APPLICATION SEGMENT, 2014 80
FIGURE 38 RAPIDLY GROWING MARKETS ARE EMERGING AS STRATEGIC DESTINATIONS 83
FIGURE 39 ASIA-PACIFIC COOLING TOWER MARKET TO REMAIN DOMINANT TILL 2020 84
FIGURE 40 CHINA AND BRAZIL: ATTRACTIVE DESTINATIONS FOR KEY APPLICATIONS 84
FIGURE 41 THE U.S. WAS THE KEY MARKET FOR TOP-3 END-USE INDUSTRIES OF COOLING TOWER IN NORTH AMERICA (2014) 86
FIGURE 42 U.S. TO REMAIN A MAJOR SHAREHOLDER IN THE COOLING TOWER MARKET TILL
2020 89
FIGURE 43 THE U.S. TO REMAIN THE LEADING PLAYER IN THE NORTH AMERICAN COOLING TOWER MARKET TILL 2020 90
FIGURE 44 SHARE OF TOP-3 APPLICATIONS OF COOLING TOWER MARKET IN EUROPE, 2014 95
FIGURE 45 CHINA: KEY MARKET OF COOLING TOWER IN ASIA-PACIFIC, 2014 104
FIGURE 46 CHINA WAS THE MAJOR MARKET OF COOLING TOWER IN THE ASIA-PACIFIC REGION, 2014 107
FIGURE 47 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY DURING THE LAST FOUR YEARS (2012-2015) 117
FIGURE 48 MARKET EVOLUTION FRAMEWORK, 2012-2015 118
FIGURE 49 NEW PRODUCT LAUNCHES: MOST POPULAR GROWTH STRATEGY BETWEEN
2012 AND 2015 119
FIGURE 50 REGIONAL REVENUE MIX OF TOP MARKET PLAYERS 124
FIGURE 51 HAMON and CIE INTERNATIONAL SA: COMPANY SNAPSHOT 129
FIGURE 52 HAMON and CIE INTERNATIONAL SA : SWOT ANALYSIS 131
FIGURE 53 SPX CORPORATION: COMPANY SNAPSHOT 134
FIGURE 54 SPX CORPORATION : SWOT ANALYSIS 136
FIGURE 55 JOHNSON CONTROLS INC.: COMPANY SNAPSHOT 139
FIGURE 56 JOHNSON CONTROLS INC.: SWOT ANALYSIS 142

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