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Bleach in Hong Kong, China

  • January 2016
  • -
  • Euromonitor International
  • -
  • 16 pages

Bleach recorded current retail value growth of 2% to reach HK$65 million in 2015. Hygiene ranks highly in the consciousness of consumers, given the multiple outbreaks of infectious diseases in the country in recent years. With the outbreak of Severe Acute Respiratory Syndrome (SARS) in 2003, followed by H1N1 in 2009 and the Middle East Respiratory Syndrome (MERS) scare in 2015, consumers are increasingly concerned about decontamination and disinfection, which drove sales of bleach.

Euromonitor International’s Bleach in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Hong Kong, China
BLEACH IN HONG KONG, CHINA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Kao (hong Kong) Ltd in Home Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Kao (Hong Kong) Ltd: Key Facts
Competitive Positioning
Summary 2 Kao (Hong Kong) Ltd: Competitive Position 2015
Executive Summary
Home Care Witnesses Positive Current Value Growth in 2015
Consumers Demand Premium, Added-value Products
International Brands Dominant
Slow But Steady Progress for Online Retailing Channels
Sustained Growth Is Expected Over the Forecast Period
Key Trends and Developments
Ingredient Disclosure Becomes A Possibility
Green Products Remain Niche
Internet Retailing Makes Slow But Steady Progress
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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