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Ice Cream and Frozen Desserts in Bulgaria

  • October 2015
  • -
  • Euromonitor International
  • -
  • 43 pages

The hot weather in the late spring and during the summer of 2015 played a positive role in the retail volume sales performance of ice cream and frozen desserts. While Nestlé Ice Cream Bulgaria also advertises its Familia line in the winter in order to create all-year-round demand, ice cream sales still peak in the warmest months between June and August. In this respect, the category recovered from the retail volume decline registered in 2014 when cold summer weather and heavy rain negatively...

Euromonitor International’s Ice Cream and Frozen Desserts in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Ice Cream and Frozen Desserts in Bulgaria
ICE CREAM AND FROZEN DESSERTS IN BULGARIA
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2010-2015
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2010-2015
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2010-2015
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2010-2015
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2010-2015
Table 6 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2011-2015
Table 7 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2012-2015
Table 8 NBO Company Shares of Ice Cream: % Value 2011-2015
Table 9 LBN Brand Shares of Ice Cream: % Value 2012-2015
Table 10 NBO Company Shares of Impulse Ice Cream: % Value 2011-2015
Table 11 LBN Brand Shares of Impulse Ice Cream: % Value 2012-2015
Table 12 NBO Company Shares of Take-home Ice Cream: % Value 2011-2015
Table 13 LBN Brand Shares of Take-home Ice Cream: % Value 2012-2015
Table 14 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2010-2015
Table 15 Distribution of Ice Cream by Format: % Value 2010-2015
Table 16 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 17 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 18 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 19 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Lidl Bulgaria Eood and Co Kd in Packaged Food (bulgaria)
Strategic Direction
Key Facts
Summary 1 Lidl Bulgaria EOOD and Co KD: Key Facts
Summary 2 Lidl Bulgaria EOOD and Co KD: Operational Indicators
Internet Strategy
Private Label
Summary 3 Lidl Bulgaria EOOD and Co KD: Private Label Portfolio
Competitive Positioning
Summary 4 Lidl Bulgaria EOOD and Co KD: Competitive Position 2015
Mondelez Bulgaria Ad in Packaged Food (bulgaria)
Strategic Direction
Key Facts
Summary 5 Mondelez Bulgaria AD: Key Facts
Summary 6 Mondelez Bulgaria AD: Operational Indicators
Competitive Positioning
Summary 7 Mondelez Bulgaria AD: Competitive Position 2015
Obedinena Mlechna Kompania Ad in Packaged Food (bulgaria)
Strategic Direction
Key Facts
Summary 8 Obedinena Mlechna Kompania AD: Key Facts
Competitive Positioning
Summary 9 Obedinena Mlechna Kompania AD: Competitive Position 2015
Executive Summary
Growing Consumer Demand for Better Quality Food and Health Benefits
New Product Launches Drive Growth
Artisanal's Retail Value Share Remains Strong in Packaged Food
Modern Grocery Retailers Grow Value Shares
Positive Value Growth Is Expected Over the Forecast Period
Key Trends and Developments
Large Retailers Invest To Improve Their Positions
Consumers Increasingly Demand Products With Health and Wellness Features
Growing Competition for Consumers Among Private Label and Branded Players
Home-made Production Acts As A Constant Constraint on Retail Volume Sales Growth
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 20 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 21 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 22 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 23 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 24 Sales of Packaged Food by Category: Volume 2010-2015
Table 25 Sales of Packaged Food by Category: Value 2010-2015
Table 26 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 27 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 28 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 29 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 30 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 31 Penetration of Private Label by Category: % Value 2010-2015
Table 32 Distribution of Packaged Food by Format: % Value 2010-2015
Table 33 Distribution of Packaged Food by Format and Category: % Value 2015
Table 34 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 35 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 36 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 37 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources












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