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Ice Cream and Frozen Desserts in Romania

  • October 2015
  • -
  • Euromonitor International
  • -
  • 43 pages

The performance of ice cream and frozen desserts is normally subject to strong seasonality in consumption, leading to low sales per capita. The caprices of the weather are the main factors influencing annual consumption in the category. Ice cream is perceived as refreshment on hot days and less as a dessert. Premiumisation also contributed to the dynamics of value sales in 2015.

Euromonitor International’s Ice Cream and Frozen Desserts in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Ice Cream and Frozen Desserts in Romania
ICE CREAM AND FROZEN DESSERTS IN ROMANIA
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2010-2015
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2010-2015
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2010-2015
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2010-2015
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2010-2015
Table 6 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2011-2015
Table 7 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2012-2015
Table 8 NBO Company Shares of Ice Cream: % Value 2011-2015
Table 9 LBN Brand Shares of Ice Cream: % Value 2012-2015
Table 10 NBO Company Shares of Impulse Ice Cream: % Value 2011-2015
Table 11 LBN Brand Shares of Impulse Ice Cream: % Value 2012-2015
Table 12 NBO Company Shares of Take-home Ice Cream: % Value 2011-2015
Table 13 LBN Brand Shares of Take-home Ice Cream: % Value 2012-2015
Table 14 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2010-2015
Table 15 Distribution of Ice Cream by Format: % Value 2010-2015
Table 16 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 17 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 18 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 19 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Betty Ice SRL in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 1 Betty Ice SRL: Key Facts
Summary 2 Betty Ice SRL: Operational Indicators
Competitive Positioning
Summary 3 Betty Ice SRL: Competitive Position 2015
Macromex SRL in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 4 Macromex SRL: Key Facts
Summary 5 Macromex SRL: Operational Indicators
Competitive Positioning
Nestle Romania SRL in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 6 Nestle Romania SRL: Key Facts
Summary 7 Nestle Romania SRL: Operational Indicators
Competitive Positioning
Summary 8 Nestle Romania SRL: Competitive Position 2015
Executive Summary
Sales of Packaged Food Record Growth in 2015
Reduction of Vat Stimulates Consumption
Artisanal Accounts for the Biggest Sales in 2015
Modern Grocery Retailers Control Sales
Forecast Performance Remains Impacted by Low Purchasing Power
Key Trends and Developments
the Fiscal Relaxation in 2015 Positively Affects Sales of Packaged Food
Low Available Incomes Affect Sales
Contribution of the Rural Area To Sales of Packaged Food Retains Potential
Expansion of Modern Retailers Supports Sales of Packaged Food
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 20 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 21 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 22 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 23 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 24 Sales of Packaged Food by Category: Volume 2010-2015
Table 25 Sales of Packaged Food by Category: Value 2010-2015
Table 26 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 27 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 28 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 29 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 30 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 31 Penetration of Private Label by Category: % Value 2010-2015
Table 32 Distribution of Packaged Food by Format: % Value 2010-2015
Table 33 Distribution of Packaged Food by Format and Category: % Value 2015
Table 34 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 35 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 36 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 37 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 9 Research Sources












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