Table of Contents
Over the review period the company was rapidly expanding in terms of outlet number; however, as Biedronka currently has several thousand discounters across the whole of Poland, further expansion is not expected to be so fast. However, with such a significant chain the company is expected to focus more on private label products. Jeronimo Martins is likely to concentrate on widening its private label range as well as focus on the improvement of its content, packaging and labelling.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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