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Reckitt Benckiser (Schweiz) AG in Home Care (Switzerland)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

Reckitt Benckiser is expected to continue to focus on new product launches and offering innovations in the home care market in Switzerland. Its strategy in home care in Switzerland focuses on promoting well-known international brands such as Air Wick, Finish, Calgon, Vanish and Woolite.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Reckitt Benckiser (Schweiz) AG in Home Care (Switzerland)
Euromonitor International
January 2016


Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser (Schweiz) AG: Key Facts
Competitive Positioning
Summary 2 Reckitt Benckiser (Schweiz) AG: Competitive Position 2015

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