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Unilever de Argentina SA in Home Care (Argentina)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

Unilever de Argentina SA remained the leading company in home care in 2015 with a retail value share of 36%. The company has a long-standing presence in the country and its brands are well-known to consumers. The main objective of Unilever is to maintain its position and increase participation in categories that it does not lead, through new products and marketing campaigns.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Unilever de Argentina SA in Home Care (Argentina)
UNILEVER DE ARGENTINA SA IN HOME CARE (ARGENTINA)
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Unilever de Argentina SA: Key Facts
Summary 2 Unilever de Argentina SA: Operational Indicators
Competitive Positioning
Summary 3 Unilever de Argentina SA: Competitive Position 2015












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