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Childrenswear in Germany, Euromonitor International

  • February 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

Despite the negligible growth in volume sales of childrenswear in 2015, current value sales rose by 1%. This positive development derived from increased demand for premium products, or in some cases even luxury products for children. More German consumers increased their spending on childrenswear, as they were often attempting to create “mini-mes”. Exclusive and often more expensive brands were chosen, thereby driving overall value sales.

Euromonitor International's Childrenswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Childrenswear in Germany, Euromonitor International
CHILDRENSWEAR IN GERMANY
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Childrenswear by Category: Volume 2010-2015
Table 2 Sales of Childrenswear by Category: Value 2010-2015
Table 3 Sales of Childrenswear by Category: % Volume Growth 2010-2015
Table 4 Sales of Childrenswear by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Childrenswear: % Value 2011-2015
Table 6 LBN Brand Shares of Childrenswear: % Value 2012-2015
Table 7 Forecast Sales of Childrenswear by Category: Volume 2015-2020
Table 8 Forecast Sales of Childrenswear by Category: Value 2015-2020
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2015-2020
Canda Mode GmbH and Co Kg in Apparel and Footwear (germany)
Strategic Direction
Key Facts
Summary 1 CandA MODE GMBH and CO KG: Key Facts
Summary 2 CandA MODE GMBH and CO KG: Operational Indicators
Retail Operations
Summary 3 CandA MODE GMBH and CO KG: Retail Operational Indicators
Internet Strategy
Chart 1 CandA MODE GMBH and CO KG in Berlin
Competitive Positioning
Summary 4 CandA MODE GMBH and CO KG: Competitive Position 2015
Handm Hennes and Mauritz BV and Co Kg in Apparel and Footwear (germany)
Strategic Direction
Key Facts
Summary 5 HandM Hennes and Mauritz BV and Co KG: Key Facts
Summary 6 HandM Hennes and Mauritz BV and Co KG: Operational Indicators
Retail Operations
Summary 7 HandM Hennes and Mauritz BV and Co KG: Retail Operational Indicators
Internet Strategy
Chart 2 HandM Hennes and Mauritz BV and Co KG: HandM in Berlin - store front left
Chart 3 HandM Hennes and Mauritz BV and Co KG: HandM in Berlin - store front right
Competitive Positioning
Summary 8 HandM Hennes and Mauritz BV and Co KG: Competitive Position 2015
Executive Summary
Stagnating Sales of Apparel and Footwear in Germany
It Never Had A Chance - Various Factors Hamper the Growth of Apparel and Footwear
There Is A New Order in the Competitive Environment for Apparel and Footwear
High Speed Internet - Online Retailing Remains the Fastest Growing Distribution Channel
Innovative Solutions To Ensure A Slower Decline in Value Sales
Key Trends and Developments
I Know What I Want and I Want It Now - How Societal Changes Impact Sales of Apparel and Footwear
Sustainability and Fair Trade As New Standards
Why Store-based Retailing Is Important for Apparel and Footwear
Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 12 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 17 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 9 Research Sources












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