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Womenswear in Hungary, Euromonitor International

  • February 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

Retail value sales of womenswear in Hungary increased by 9% in 2015. This was mainly driven by increasing demand, as the average unit price did not increase significantly, due to low inflation and strong competition amongst players in the category. In addition, large international chains, such as H&M, Tesco, with its F&F private, and KiK, launched intensive TV advertisement campaigns, primarily focused on womenswear. Moreover, Lidl also aired a renewed weekly TV spot throughout the year,...

Euromonitor International's Womenswear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Womenswear in Hungary, Euromonitor International
WOMENSWEAR IN HUNGARY
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Womenswear: Volume 2010-2015
Table 2 Sales of Womenswear: Value 2010-2015
Table 3 Sales of Womenswear: % Volume Growth 2010-2015
Table 4 Sales of Womenswear: % Value Growth 2010-2015
Table 5 NBO Company Shares of Womenswear: % Value 2011-2015
Table 6 LBN Brand Shares of Womenswear: % Value 2012-2015
Table 7 NBO Company Shares of Women's Nightwear: % Value 2011-2015
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2012-2015
Table 9 NBO Company Shares of Women's Outerwear: % Value 2011-2015
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2012-2015
Table 11 NBO Company Shares of Women's Swimwear: % Value 2011-2015
Table 12 LBN Brand Shares of Women's Swimwear: % Value 2012-2015
Table 13 NBO Company Shares of Women's Underwear: % Value 2011-2015
Table 14 LBN Brand Shares of Women's Underwear: % Value 2012-2015
Table 15 Forecast Sales of Womenswear: Volume 2015-2020
Table 16 Forecast Sales of Womenswear: Value 2015-2020
Table 17 Forecast Sales of Womenswear: % Volume Growth 2015-2020
Table 18 Forecast Sales of Womenswear: % Value Growth 2015-2020
Canda Mode Kereskedelmi Kft in Apparel and Footwear (hungary)
Strategic Direction
Key Facts
Summary 1 CandA Mode Kereskedelmi Kft: Key Facts
Summary 2 CandA Mode Kereskedelmi Kft: Operational Indicators
Retail Operations
Summary 3 CandA Mode Kereskedelmi Kft: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 4 CandA Mode Kereskedelmi Kft: Competitive Position 2015
Tesco-globál Áruházak Zrt in Apparel and Footwear (hungary)
Strategic Direction
Key Facts
Summary 5 Tesco-Globál Áruházak Zrt: Key Facts
Summary 6 Tesco-Globál Áruházak Zrt: Operational Indicators
Retail Operations
Summary 7 Tesco-Globál Áruházak Zrt: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 8 Tesco-Globál Áruházak Zrt: Competitive Position 2015
Executive Summary
Favourable Economic Performance Helps Sales But Consumers Remain Price-sensitive
Mass Advertising To Maintain Consumer Interest
Strong Competition Affects Price Policy
Online Retailing Sees Growing Popularity But Its Value Share Remains Low
Apparel and Footwear May See Less Dynamic Growth
Key Trends and Developments
Large Players Focus on Marketing Due To Strong Competition
Extreme Price Bands of Apparel and Footwear Are on Demand
New Regulations Will Not Significantly Affect the Growth of Apparel and Footwear Sales
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 20 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 25 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 9 Research Sources












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