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Menswear in Italy, Euromonitor International

  • February 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

During 2015, sales of menswear in Italy were characterised by two main trends, leading to a significant level of polarisation in the category. On the one hand, the “buy less but buy better” trend was evident, with men increasingly preferring to spend their money on durable and robust clothing. Even though the iconic image of the Italian man is based on a stylish and fashionable appearance, the purchase of apparel remains a utilitarian activity for the majority and most Italian men still favour...

Euromonitor International's Menswear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Menswear in Italy, Euromonitor International
MENSWEAR IN ITALY
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Menswear: Volume 2010-2015
Table 2 Sales of Menswear: Value 2010-2015
Table 3 Sales of Menswear: % Volume Growth 2010-2015
Table 4 Sales of Menswear: % Value Growth 2010-2015
Table 5 NBO Company Shares of Menswear: % Value 2011-2015
Table 6 LBN Brand Shares of Menswear: % Value 2012-2015
Table 7 NBO Company Shares of Men's Nightwear: % Value 2011-2015
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2012-2015
Table 9 NBO Company Shares of Men's Outerwear: % Value 2011-2015
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2012-2015
Table 11 NBO Company Shares of Men's Swimwear: % Value 2011-2015
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2012-2015
Table 13 NBO Company Shares of Men's Underwear: % Value 2011-2015
Table 14 LBN Brand Shares of Men's Underwear: % Value 2012-2015
Table 15 Forecast Sales of Menswear: Volume 2015-2020
Table 16 Forecast Sales of Menswear: Value 2015-2020
Table 17 Forecast Sales of Menswear: % Volume Growth 2015-2020
Table 18 Forecast Sales of Menswear: % Value Growth 2015-2020
Benetton Group SpA in Apparel and Footwear (italy)
Strategic Direction
Key Facts
Summary 1 Benetton Group SpA: Key Facts
Summary 2 Benetton Group SpA: Operational Indicators
Retail Operations
Summary 3 Benetton Group SpA: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 4 Benetton Group SpA: Competitive Position 2015
Inditex, Industria De Diseño Textil SA in Apparel and Footwear (italy)
Strategic Direction
Key Facts
Summary 5 Inditex, Industria De DiseñoTextil SA: Key Facts
Summary 6 Inditex, Industria De DiseñoTextil SA: Operational Indicators
Retail Operations
Summary 7 Inditex, Industria De DiseñoTextil SA: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 8 Inditex, Industria De DiseñoTextil SA: Competitive Position 2015
Ovs SpA in Apparel and Footwear (italy)
Strategic Direction
Key Facts
Summary 9 OVS SpA: Key Facts
Summary 10 OVS SpA: Operational Indicators
Retail Operations
Summary 11 OVS SpA: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 12 OVS SpA: Competitive Position 2015
Executive Summary
Further Declines After Six Straight Years of Negative Trends in Apparel and Footwear
Italians Maintain Parsimonious and Well-reasoned Purchasing Patterns
Price Competition Persists Among Key Players From Economy To Super Premium Brands
Internet Retailing Grows Rapidly, Taking Full Advantage of Its Ongoing Momentum
Brighter Future for Apparel and Footwear for the Forecast Period
Key Trends and Developments
Increasing Hunt for Good Deals, Special Offers and Best Price-quality Ratio Items
Italians Become More Aware of Ethical Fashion
Shopping Online for Apparel and Footwear Becoming More Popular Among Italian People
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 20 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 25 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 13 Research Sources












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ref:plp2016

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