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Menswear in Turkey

  • February 2017
  • -
  • Euromonitor International
  • -
  • 32 pages

Menswear registered a weaker performance compared with womenswear in 2016. The main reason behind the weaker performance of menswear was men’s lower enthusiasm for apparel shopping compared with women. In addition, higher levels of price-sensitivity amongst men led to decreasing rates of shopping for apparel amongst men during the macroeconomic deterioration which the country experienced.

Euromonitor International’s Menswear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Men’s Nightwear, Men’s Outerwear, Men’s Swimwear, Men’s Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Menswear in Turkey
MENSWEAR IN TURKEY
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Menswear: Volume 2011-2016
Table 2 Sales of Menswear: Value 2011-2016
Table 3 Sales of Menswear: % Volume Growth 2011-2016
Table 4 Sales of Menswear: % Value Growth 2011-2016
Table 5 NBO Company Shares of Menswear: % Value 2012-2016
Table 6 LBN Brand Shares of Menswear: % Value 2013-2016
Table 7 NBO Company Shares of Men's Nightwear: % Value 2012-2016
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2013-2016
Table 9 NBO Company Shares of Men's Outerwear: % Value 2012-2016
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2013-2016
Table 11 NBO Company Shares of Men's Swimwear: % Value 2012-2016
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2013-2016
Table 13 NBO Company Shares of Men's Underwear: % Value 2012-2016
Table 14 LBN Brand Shares of Men's Underwear: % Value 2013-2016
Table 15 Forecast Sales of Menswear: Volume 2016-2021
Table 16 Forecast Sales of Menswear: Value 2016-2021
Table 17 Forecast Sales of Menswear: % Volume Growth 2016-2021
Table 18 Forecast Sales of Menswear: % Value Growth 2016-2021
Lc Waikiki Magazacilik Hizmetleri Tic As in Apparel and Footwear (turkey)
Strategic Direction
Key Facts
Summary 1 LC Waikiki Magazacilik Hizmetleri Tic AS: Key Facts
Summary 2 LC Waikiki Magazacilik Hizmetleri Tic AS: Operational Indicators
Retail Operations
Summary 3 LC Waikiki Magazacilik Hizmetleri Tic AS: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 4 LC Waikiki Magazacilik Hizmetleri Tic AS: Competitive Position 2016
Mavi Giyim San Ve Tic As in Apparel and Footwear (turkey)
Strategic Direction
Key Facts
Summary 5 Mavi Giyim San ve Tic AS: Key Facts
Summary 6 Mavi Giyim San ve Tic AS: Operational Indicators
Retail Operations
Summary 7 Mavi Giyim San ve Tic AS: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 8 Mavi Giyim San ve Tic AS: Competitive Position 2016
Executive Summary
Apparel and Footwear Registers A Weaker Performance in 2016
Increasing Political Risks and Macroeconomic Deterioration Pull Down the Growth of Apparel and Footwear
Domestic Players Continue To Outpace International Players in Terms of Value Share and Value Sales Growth
Internet Retailing Continues To Record Strong Growth in 2016
Apparel and Footwear Is Set To Record A Slower Performance Over the Forecast Period
Key Trends and Developments
the Rise of the Athleisure Trend Adds Dynamism To Apparel and Footwear
Increasing Consumer Awareness of Environmental Issues and Social Responsibility Forces Companies To Diversify Their Product Portfolios To Include Ecological Products
Digital Innovations and Increasing Investment in Online Operations Continue To Add Dynamism To Apparel and Footwear
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2011-2016
Table 20 Sales of Apparel and Footwear by Category: Value 2011-2016
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2011-2016
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2011-2016
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2012-2016
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2013-2016
Table 25 Distribution of Apparel and Footwear by Format: % Value 2011-2016
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2016
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2016-2021
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 9 Research Sources












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