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Ready Meals in Cameroon

  • October 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

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In 2016, ready meals continued to see positive growth – up 9% in current retail value terms and by 4% in retail volume terms, in line with the growing trend towards convenience among middle- and upper-income consumers. However, growth continued to be hampered by general low consumer awareness of these goods. In addition, high prices discouraged many price-sensitive consumers from purchasing the product, especially lower-income consumers. Such consumers usually prioritise cost over convenience...

Euromonitor International’s Ready Meals in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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