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Ice Cream and Frozen Desserts in Taiwan

  • August 2016
  • -
  • Euromonitor International
  • -
  • 41 pages

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In 2016, ice cream and frozen desserts increased by 2% in current terms, reaching NT$3.3 billion. Over the review period, ice cream and frozen desserts increased at a current CAGR of 3%. Growth was slightly lower in 2016 due to a cooling down of sales of soft-serve ice cream through convenience store chains during the second half of the review period. With a lack of marketing activity, growth returned to a lower level. In 2016, key retailers returned their focus to packaged ice cream with new...

Euromonitor International’s Ice Cream and Frozen Desserts in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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