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Sports Drinks in China

  • February 2016
  • -
  • Euromonitor International
  • -
  • 44 pages

Sports drinks companies are increasingly involved in outdoor events sponsorships in an effort to reach more consumers while at the same time delivering their brand intrinsic value. For example, a shooting competition throughout China, called “One Shoot for a Million” which was sponsored by Gatorade in summer 2015, is well received by sports lovers, especially basketball lovers, and over 2,000 people signed up for the first preliminary contest in Beijing. These investments in off-trade...

Euromonitor International’s Sports Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sports Drinks in China
SPORTS DRINKS IN CHINA
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Off-trade Sales of Sports Drinks: Volume 2010-2015
Table 2 Off-trade Sales of Sports Drinks: Value 2010-2015
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2010-2015
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2011-2015
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2012-2015
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2011-2015
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2012-2015
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2015-2020
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Ting Hsin International Group in Soft Drinks (china)
Strategic Direction
Key Facts
Summary 1 Ting Hsin International Group: Key Facts
Summary 2 Ting Hsin International Group: Operational Indicators
Competitive Positioning
Summary 3 Ting Hsin International Group: Competitive Position 2015
Executive Summary
Water-like Refreshing Drinks Continue Their Popularity
Licensing and Acquisition Signal Fierce Competition
Coca-Cola China Ltd Leads Soft Drinks in Both Volume and Value Terms
New Products Are Launched in Multiple Soft Drinks Categories
Soft Drinks To Continue Growing Over the Forecast Period
Key Trends and Developments
the Release of National Standards for Packaged Drinking Water Regulates Other Still Bottled Water
New Launches Signal Untapped Potential
Premiumisation Trend Continues To Cater To Consumers' Trading-up Demand
Companies Use Fancy Packaging To Attract Young Consumers
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 27 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2010-2015
Table 28 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2010-2015
Table 29 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2010-2015
Table 30 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2010-2015
Table 31 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2010-2015
Table 32 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2010-2015
Table 33 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2011-2015
Table 34 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2012-2015
Table 35 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2011-2015
Table 36 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2012-2015
Table 37 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 38 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 39 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 40 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 41 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 42 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 43 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 52 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Table 54 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2015-2020
Table 55 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2015-2020
Table 56 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Value 2015-2020
Table 57 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2015-2020
Table 58 Forecast On-trade Sales of Soft Drinks (as sold) by Region: Volume 2015-2020
Table 59 Forecast On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2015-2020
Appendix
Fountain Sales in China
Sources
Summary 4 Research Sources












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