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Return of the Laptops: Identifying Growth Opportunities

  • February 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

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Growth in the laptops market is projected to return to positive territory in 2016, the first time since 2011. This offers manufacturers a long-awaited opportunity to move up the value chain and increase their profit margins. This global briefing will break down the laptops market and examine how convertible laptops, booming online retailing, gaming and virtual reality will boost growth in the maturing laptops market.

Euromonitor International's Return of the Laptops: Identifying Growth Opportunities global briefing offers insight on emerging geographies, key growth categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, and offers strategic analysis of key factors influencing the market – be it new product developments, economic/lifestyle influences, distribution or pricing issues. From the latest innovations such as Smartphones, Ultrabooks and OLED TVs to existing technologies such as Laptops, Home Audio and Cinema Systems and In-Car Entertainment, Euromonitor International offers a consistent yet incisive snapshot of the Consumer Electronics industry. Forecasts illustrate how the market is set to change and the criteria for success over the next five years.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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