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Soft Drinks in Colombia, Euromonitor International

  • February 2016
  • -
  • Euromonitor International
  • -
  • 86 pages

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With the end of the commodity boom in the international market, the Colombian economy has had lower economic growth. This situation reduced the speed of increase in disposable incomes during the review period, making consumers more conservative in their purchasing decisions. Firms understood this new context, which is why they focused their innovation and advertising efforts on affordable products, in order to preserve and increase their consumer base. Some of the strategies included discount...

Euromonitor International's Soft Drinks in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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