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Womenswear in Poland, Euromonitor International

  • February 2016
  • -
  • Euromonitor International
  • -
  • 40 pages

Womenswear registered 3% current value growth during 2015, mainly thanks to increasing interest in branded apparel amongst a significant number of Polish consumers. The country’s leading apparel manufacturers continued to invest heavily in marketing activities and the expansion of their outlet networks, which particularly regards outlets located in newly built shopping malls. As a result, sales of branded womenswear rose towards the end of the review period.

Euromonitor International's Womenswear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Womenswear in Poland, Euromonitor International
WOMENSWEAR IN POLAND
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Womenswear: Volume 2010-2015
Table 2 Sales of Womenswear: Value 2010-2015
Table 3 Sales of Womenswear: % Volume Growth 2010-2015
Table 4 Sales of Womenswear: % Value Growth 2010-2015
Table 5 NBO Company Shares of Womenswear: % Value 2011-2015
Table 6 LBN Brand Shares of Womenswear: % Value 2012-2015
Table 7 NBO Company Shares of Women's Nightwear: % Value 2011-2015
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2012-2015
Table 9 NBO Company Shares of Women's Outerwear: % Value 2011-2015
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2012-2015
Table 11 NBO Company Shares of Women's Swimwear: % Value 2011-2015
Table 12 LBN Brand Shares of Women's Swimwear: % Value 2012-2015
Table 13 NBO Company Shares of Women's Underwear: % Value 2011-2015
Table 14 LBN Brand Shares of Women's Underwear: % Value 2012-2015
Table 15 Forecast Sales of Womenswear: Volume 2015-2020
Table 16 Forecast Sales of Womenswear: Value 2015-2020
Table 17 Forecast Sales of Womenswear: % Volume Growth 2015-2020
Table 18 Forecast Sales of Womenswear: % Value Growth 2015-2020
Handm Hennes and Mauritz Sp Zoo in Apparel and Footwear (poland)
Strategic Direction
Key Facts
Summary 1 HandM Hennes and Mauritz Sp zoo: Key Facts
Summary 2 HandM Hennes and Mauritz Sp zoo: Operational Indicators
Retail Operations
Summary 3 HandM Hennes and Mauritz Sp zoo: Retail Operational Indicators
Internet Strategy
Chart 1 HandM Hennes and Mauritz Sp zoo: HandM in Bialystok
Competitive Positioning
Summary 4 HandM Hennes and Mauritz Sp zoo: Competitive Position 2015
Lpp SA in Apparel and Footwear (poland)
Strategic Direction
Key Facts
Summary 5 LPP SA: Key Facts
Summary 6 LPP SA: Operational Indicators
Retail Operations
Summary 7 LPP SA: Retail Operational Indicators
Internet Strategy
Chart 2 LPP SA: Reserved in Bialystok
Chart 3 LPP SA: Mohito in Bialystok
Chart 4 LPP SA: Cropp in Bialystok
Chart 5 LPP SA: House in Warsaw
Chart 6 LPP SA: Sinsay in Warsaw
Competitive Positioning
Summary 8 LPP SA: Competitive Position 2015
Executive Summary
Higher Retail Sales in 2015
Ongoing Concentration in the Market
Growth Momentum Is Lost by Outlets Located in Shopping Malls
Internet Retailing Sees the Fastest Growth
Moderate Growth Expected in the Forecast Period
Key Trends and Developments
Omnichannel Distribution Gains Popularity Amongst Operators in Poland
Intensifying Competition in Apparel and Footwear
Shopping Malls Lose Momentum
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 20 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 25 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitons
Sources
Summary 9 Research Sources












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