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Qantas Airways Ltd in Travel (World)

  • October 2016
  • -
  • Euromonitor International
  • -
  • 39 pages

A turnaround in 2015 and 2016 saw Qantas return to profit and push forward with network restructuring and fleet orders. The airline’s dual brand strategy is working well, and a new Jetstar Pacific operation joined the brand in 2016. That said, trouble on the domestic market has affected local demand and prompted the group to replace domestic capacity with more international capacity in Asia and North America.

Euromonitor International’s Qantas Airways Ltd in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Qantas Airways Ltd in Travel (World)
Qantas Airways Ltd in Travel (World)
Euromonitor International
October 2016
Introduction
Strategic Evaluation
Competitive Positioning
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations

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