Table of Contents
Health and wellness remains the most important factor for Danes when purchasing products. Hence producers will continue to focus on the health benefits of their brands. Product innovation was driven by products aimed at urban and health-orientated Danes. Functional bottled water, nectars and energy drinks registered healthy growth, with the first two categories’ sales driven by product launches that focused on health benefits, while the latter category focused on energy-boosting properties.
Euromonitor International’s Soft Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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